How to handle customer complaints on social media #video

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I’d love to have a beer with Frank Eliason. He articulates the issues and points so well. “Be friendly” is a key takeaway for me.

Frank Eliason, founder of Comcast Cares and current VP of social media at Citi, explains why empathy and speed are critical when responding to customers on Twitter and other social media sites.

source: http://www.ragan.com/Main/Video/1482.aspx

Republished with author's permission from original post.

Justin Flitter
Justin shares stories, information and advice on Customer Service and Social Media for Business. Justin is based in Auckland, New Zealand and has almost 1 years experience in the Customer Service industry. Justin is the Social Media Manager for Zendesk.com

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