How To Engage Your Mobile Audience?


Share on LinkedIn

With the forethought of an extensive use of mobiles and smart phones in the near future, software development companies dealing in mobile applications are drastically changing their insight to spread information in new and exciting ways. Besides portability and ease of gathering haptic data, communication devices are becoming the source of sharing information at lightning speeds in the current era. While industries are trying hard to bridge the gap between smartphone users and information, one must know effective ways to attract the audience to their applications.

Here are some tips that should be implemented to build the application’s traffic.

  • Latest technologies – Developers should constantly keep themselves abreast of the latest software development kits. Cutting edge research in interactivity, graphics and mobile computing provides a new dimension to create content, thus leading to better mobile app usage experience.
  • Software components – Appropriate application programming interfaces must be used to interlink different software components properly. Resources optimizing graphics, eye-soothing color themes and videos should be incorporated in the application.
  • User Experience – While designing the application, one must strive to build it on parameters that might depict natural, though virtual experiences with the browser. Besides, the application must be simple to explore. It should constitute different categories with the interests of the people kept in mind. Content delivered through audio-visual elements prove to be more comprehensible than plain text and indicate transition from a passive (paper/print) to an interactive (mobile) mode.
  • Monitoring ability – Analytics tools associated with popular search engines play an important role in improving the returns on investment of the organization. Analytics approach integrated with commonly used keywords renders through graphs and tables the geographical locations of the visitors, time spent with their application and conversions. It helps businesses give leading indicators if there is a gap between their web delivery mechanism and client expectations.
  • SEO – Search Engine Optimization tools are handy cause they support for its rapid capture by known search engines. Maintaining a keyword density of 2-3% of the content and including keywords in the title helps the application to move way above in the results of the search engines and is easy to read for site visitors at the same time.
  • RSS feeds – Suitable RSS (Real Simple Syndication) serves as a medium for people interested in certain topics to gather new but unique information and news that otherwise would have been tedious while seeking through many pages.
  • Device capabilities – Mobile applications understand the unique ecosystem of mobile devices and hence run extremely well on them. Screen size limitations, firmware compatibility and resource utilization are critical factors that can make or break an app.
  • User feedback – A good feedback system should be provided for the browsers to post reviews about the service. A chain of reviews helps one to get a rough idea of the world’s interest and contributes to the betterment of the industry. Quick response to the requirements and minor queries raised by the viewers too may lead to the conversion of leads into a sale.
Satinder Panesar
Entrepreneur & founder of GWT systems pvt ltd. Satinder's pragmatic approach helped the company not only to survive the worst IT crises but also managed to increase the clientÈle. Satinder is currently working with green companies, around the world, and is promoting Green computing.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here