How To Create a Winning Customer Service for Your Business


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A winning customer service is the most important tribute to the success of any business. If your customers are left with a bad taste in their mouths, your business is going to suffer in a big way.

Ask any corporation or small/medium size business how important customer service is, they’ll tell you it’s everything.

So, how do you create a winning customer service and make sure customers come back time and time again? Using some really simple strategies and remembering to “do unto others as you want done unto you” are good places to start.

Am I Doing a Great Job for My Customers?

As a general rule, if a customer is not happy with the service they have received from you, they aren’t going to complain, they’re just going to walk away. Staying on top of your products and business services will help you find problems and correct them before your customers start complaining. Contact your customers and ask them how you are doing! Ask if they are pleased with their purchase or service.

Send out a survey, call them, have them join in on your Facebook Fan Page. Setting up a survey on Facebook is very simple to do and will give you a very clear impression on how your customer service is doing. You want to put out any fires before it takes a negative toll on your business.

Thank You — I Really Appreciate Your Business:

Thank you are two words that are golden to customers. Whether you send a followup note, give them a phone call or directly face to face, customers like to feel appreciated! Have you ever received a note from a place you purchased from? I bet it made you feel good and you looked forward to doing business with them again. Has that same store or business expressed that if you have any issues, please let them know? Customers truly appreciate knowing your door is open to them for both positive and negative situations.

I Guarantee You Will Be Thrilled With Your Purchase:

Always stand behind your product! This day and age, everyone is on the internet and they are talking about their experiences with purchases and business ventures. Word of mouth gets around really quickly and what they are saying about you can make or break you.

Winning new customers will be determined by the feedback your current customers are leaving about you. When you guarantee your product or services and follow up with that guarantee, you have a winning customer service firmly in place. Ask yourself what your refund policy is and is it fair and reasonable. Who are you there for, the company or the customer?

Create An Impression With Customers:

When your customers go to your competition, don’t you want them to expect the same quality of service they received from you? A happy customer expects other businesses to offer up the same customer service they received from someone else.

By continuing to give five-star customer service, you will always exceed their expectations. The only way your competition can take a customer away from you, is by matching or going beyond the service you have provided.

A winning customer service will only happen when you realize the value of your customers and walk in their shoes. Always keeping the customer first and foremost will place you in a position that your competition will have a really tough time living up to.

WinTheCustomer. is a premier customer service management blog. Flavio is a featured Customer Service blogger. Successful organizations embrace, live by, and innovate in awesome customer service, amazing customer experience, unique customer interaction and customer delight.

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!


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