How to Breakthrough the 20 Billion Dollar Ceiling


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“In the early 1980s, Caterpillar, Inc. lost one million dollars per day for 3 consecutive years. Its continuing existence came inCraig Bouchardto question. Today, CAT is the world’s most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated , though risky decisions for three consecutive decades in the process scaling to heights unimaginable to even the finest business enterprises.” – From the Book jacket

How did they do it? The Caterpillar Way

Craig Bouchard, author of the book, The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value, discusses how CAT got it right in this Business901 podcast. Craig is an entrepreneur, writer, art collector, great father and pretty good husband. Crafted the first and only “hostile reverse tender merger” ever successfully completed on Wall St and founded two public companies; Esmark and Shale-Inland. He can be found at

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Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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