Although this blog post could be about how our intern now walks around the office with a puffed chest, I assure you it isn’t. This post is about the power of StumbleUpon.
Take this real-world example. Neolane’s blog, The Cross-Channel Conversation, was launched in February of 2010 with the intention to be written by marketers for marketers on all things cross-channel. It took off and had a steadily growing page view average – until yesterday. After recently publishing our intern Josh’s post, “The Power of Social Media: Strengthening Weak Ties” we enlisted StumbleUpon to help with further web promotion. To our amazement, when we looked at our blog’s analytics this morning, we found that our page traffic grew 95.10% since April 19, when the post first went live. Like any pessimistic marketer, the first thought that crossed our minds was that Google Analytics was somehow wrong.
But when we dove deeper into the analytics we found the top referrer to our blog was StumbleUpon and that post received over 1,653 views just from that site alone.
How StumbleUpon Inflated Our Intern’s Ego
So, what can we learn from this experience?
Socially distribute all blog posts!
Because even the best content needs a little extra push to be noticed, it helps to regularly enlist social sharing tools like StumbleUpon, Reddit, del.icio.us and Digg. As you can see, a few small extra steps can really make all the difference.
Now if you will excuse me, I must go pull Josh off the ceiling and get him to write some more posts.
