How Starbucks Connects with Customers


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Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date.

An excerpt by Dr. Joseph Michelli from the podcast and transcription below:

In the world which we live today there is a need to have a global of a connection with your customers as possible will also maintaining nuance for cultural relevance. The business principles in the book are specifically dedicated to that and by name….

  1. Savor and Elevate
  2. Love to be Loved
  3. Reach for Common Ground
  4. Mobilize the connection
  5. Cherish and Challenge your Legacy

 Starbucks Way

Download or view the PDF: Starbucks Way of Connecting with Customers

If you would like to view the flip magazine on your screen or tablet: Flip Magazine

Podcast Link: The Starbucks Way of Connecting with Customers

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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