How Social Media Gets Better for Innovation Efforts: HootSuite Conversations


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Social media tools are improving all the time and they also keep getting better for innovation efforts.

I have written about Twitter as being an important tool for innovation and I have mentioned that HootSuite is my favourite filtering tool for staying updated on open innovation. Now, they have added HootSuite Conversations, which is a new internal collaboration tool in free beta that allows you to have real-time, internal conversations with everyone in your organization, or with individual teams, without leaving the HootSuite dashboard.

The benefits of Conversations include:

Simplify Communication: Converse with anyone you work with, collaborate with, and share messaging with, easily and intuitively within the HootSuite dashboard.

Internal Conversations – External Engagement: Send social messages to internal conversations for teams to discuss and redistribute across multiple social networks.

Collaborate with Everyone: Easily add anyone to discuss social messages and receive approved messaging. Communicate with your team, department or entire organization, without leaving the HootSuite dashboard.

I think this could be become a nice little tool for innovation partners to communicate and collaborate across organizational boundaries. Of course, we still have intellectual property rights issues to consider, but I imagine that we will have some good solutions for this within a couple of years. We are definitely heading in the right direction.

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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