How Smooth is Your Customer’s Journey

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“Customer experience” is literally how your customers perceive their interactions with your company.

Those interactions occur at each step along a customer journey.

That journey begins when people realize that you offer a product or service they might want, then compare your offer to other options.

If things go your way, they’ll buy from you. Then they’ll use what they bought or experience your service. If they encounter a problem, they’ll call for support.

It won’t come as a surprise that if you meet or exceed expectations and have a seamless and hassle free experience you’re likely to earn their business the next time they buy.

Smooth Customer Journey

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Republished with author's permission from original post.

Peter Psichogios
Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences. Prior to joining CSI International Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard. Peter has been fortunate to work with the who's who of the Fortune 500, helping them deliver innovative learning, engagement and recognition solutions.

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