How a Connected Company Works


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Dave Gray of The Dachis Group and author of a recent book,The Connected Company works with the world’s leading companies to develop and execute winning strategies. His previous book, Gamestorming, sold more than 50,000 copies and has been translated into 16 languages.

This video is an hour long but discusses much of the content in the book. He makes a case for why services are important and how they need to be created and managed in the world today. He also makes the correlation on why manufacturing is no longer the caveat that many of us think it is. An hour worth spending.

His discussion on The Law of Requisite Variety is part of my discussion in next weeks blog. The law basically states that any control system must be capable of variety that’s greater than or equal to the variety of the system to be controlled. From the book;

In other words, if there is variety in the environment, you need enough variety in your system to absorb it effectively. Imagine you are throwing balls at a juggler and the juggler is trying to keep them all in the air. No matter how skilled the juggler, there will always be a point at which there are too many possible states for the juggler’s mind and hands to maintain control. At some point, you will either need to reduce the number of balls, or you will need more jugglers.

He goes on to say:

Customers have a tendency to resist standardization. The more you try to standardize their service requests, the more you will anger them. Not a good recipe for customer satisfaction or long-term business growth.

Listen to Dave’s spin on it and next week you will hear mine.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


  1. A system requires changes with time to match itself with the existing environment but sometimes regular or day by day changes leads an adverse effect also on business. So, think wisely and deeply before accepting or doing changes.

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  2. I could not agree with you more Darryl. A thought from Peter Senge when he described the Shifting the Burden situation has always stayed with me and I paraphrase; If you have to provide a short-term solution, your main purpose is to gain time to work on the fundamental solution.

    Thanks for the comment.


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