It is highly crucial how you deal with the existing clients right now when things are not in the right shape. It speaks volumes of your company ethos and will be remembered for the time to come. And therefore, it gets all the more difficult to win new clients when the businesses across the globe are falling apart. Customers put you through an entire cycle of experiences that form the bedrock of your approach in the future. And, it is the experiences of the past that can influence the decisions of today. Now, how about marrying that to delivering a robust customer experience and you are well on your way.
Now is the best time to recollect the activities you did to gain the first thousand customers you’re your business. You can showcase your commitment and ability when it comes to delivering top-notch products and services even when circumstances strike you. By continuing your efforts in the same direction, you can scale the business beyond reaching to just new customers – and once the hard times are gone, see it multiply.
Remember, the clients that you win now can evangelists, so introduce a product to market by targeting the right audience. Right now, you will be looked down on like a fool if you are into hard selling. Instead, you have to see it from a branding perspective and look to offer them value through your products and services.
Understanding your Buyers
Start with understanding your buyers better as knowing the product is only the first stage. You will need to know what connects more with them at this point in time. This is the key to positioning your work in the market to get the ball rolling. Like, if they are looking for branding solutions, then don’t just talk about design and aesthetics but also inform them with the trademark registration in India.
The key is to not miss out on funnelling your audience as it may well eat up a lot of your resources without delivering the desired results. Try repositioning your product and focusing your audience in a better way that helps you amplify the voice. The efforts should be to get heard by those who matter and make them connect to your brand.
Every founder does some market research before ideating and then creating a new product. People are more glued to their phones now than before, and that’s when you can tap into that space and reach out to them to understand their needs and challenges better.
Listen to their concerns. Don’t Push for Sales
It is easy for startups to get overwhelmed by the situation right now, as finding the market is harder than ever—situations like these push you to drive a detailed analysis of offerings. You will need to come out with tangible value addition for new customers – besides offering excellent customer service, which is the need of an hour. Often, you will need to listen to prospective clients and hear their problems to help them better. Now is the time for you to start talking to clients directly and listen to their business issues. Be a mentor, ask them their issues, and offer them a solution, not necessarily through your business. That’s how you will win faith in dire times and it ‘may’ repay you at the time when you might need it the most.
Value Proposition in Offerings
Reaching out to new clients and winning their trust would require you to strategize the value proposition in the services you offer. Look to walk the extra mile and put in something unique that adds value. Know what more you can offer and position your product according to your target users rather than merely selling the product purpose. It is best to get that your products deliver and try to broaden your scope of offerings and offer a personal touch to the deliverables. The idea is to tailor the curated offerings and make clients feel special.
One of the better things to do here is to get social media recognition, discounts, digital certificates, etc. Remember always to reward the client loyalty, and therefore, in dire times like these, you can reach out to your old, loyal customers and tailor the value proposition. It is a part of the customer retention technique that adds value to their purchase.
Amplify Your Branding
Now is the time you can leverage the power of online branding to filter a mix that suits your audience better. Start with redefining your branding strategy by following these;
- Create a marketing calendar and stick to the plan as you keep the strategy documentation intact to benchmark results and improvise.
- Ensure keeping a dedicated marketing budget that keeps your activities persistent as you will need to wait for the results to reflect. Such branding activities will create a better name for your business in the coming times.
- Each of your marketing channels will need to have clear goals in times when you are looking to multiply the reach and planning to engage more people. For instance, boosting social media to reach newer audiences, re-marketing the services with a touch of sensitivity, but backed by a re-marketing or cart-abandoner email campaign can amplify the impact of many folds. Generating traffic is only one half of it, engaging the audience and making them purchase again is a more vital art.
Trying to implement all that’s mentioned above is useless if you struggle to do it properly. Know, burning money is not the only way to draw people. Following the above criteria, consumers will organically create a canalized approach to creating a loyal customer base. It can also save money.