Instagram is one of the most powerful marketing platforms that can help you grow your business and earn massive profit from it. This, however, is possible only when you know how to use the platform effectively to increase your ROI.
Instagram is one platform that can either make or break your marketing strategy. So why not use it effectively to make sure that it only helps you positively?
One way of doing that is by the proper use of hashtags. Instagram hashtag is a combination of meaningful letters, numbers, or emojis followed by the hash sign (e.g., #workstation, #wfh, etc.). You must have seen people using them on Instagram already.
But why are Instagram hashtags used? Businesses use them to improve their marketing strategy. Now, if you’re not sure how hashtags can help you improve your marketing strategy, the next section is for you.
In this section, we’ll talk about the benefits of using hashtags, how many hashtags should be used, and how to effectively use them for the best results.
So let’s get started.
Why Use Instagram Hashtags for Marketing
The main motive behind using hashtags is to categorize your content and increase its visibility. Your audience or anyone willing to know more about the hashtag can click on them.
This will show all the posts that use that specific hashtag. There are various benefits of using Instagram hashtags for marketing your business.
The biggest advantage of using them on your posts is to boost the visibility of your posts and increase your reach. When you have your post in front of a bigger audience, you are actually creating brand awareness for your business. Also, when people see your posts more often, they start recognizing them and trusting them. This builds credibility, generates more sales, and increases your profit.
How Many Hashtags to Use on Instagram Posts
Sometimes you see Instagramers using more than one hashtag. But why do they do that? Is it actually helping your business? This is one question that many people get confused about.
But the number of hashtags that work best for your business varies. Most Instagrammers commonly use 2-5 hashtags on their posts. But there are businesses that use up to 11 hashtags too.
So how many should you use? There is no ideal number of hashtags that guarantees best results. Based on your business, you need to experiment and figure out what works for you and what doesn’t.
But no matter how many hashtags you use, it’s important to know how to use your hashtags strategically to make the most out of them. Here are a few ways of doing that.
How to Use Instagram Hashtags for Best Results
Using hashtags is about boosting your business’s visibility and increasing your reach. So it’s important to make your hashtags relevant to your content.
But that’s not the only way of making them effective. Here are a few more advanced ways to make it happen.
1. Use Insights
One of the best ways of making your hashtags work well is to know what will work for you. The easiest way of doing that is to use insights. But for that, you first have to convert your account into a business account.
Upon doing that, you can easily check the impressions your hashtags receive. You just need to select the post that you want to check.
Now click on the View Insights option on the left-hand side below the post. Here you’ll get a detailed insight into the impressions you have received from your hashtags.
It’s a good way to identify which hashtags work for you and which ones don’t.
2. Use Trending Hashtags
Another brilliant way of using effective hashtags for your business is to use trending hashtags. Finding trending hashtags isn’t that tough.
All you have to do is type in the hashtag in your search box. It will automatically suggest the popular hashtags that are currently trending on social media.
It will also show you the number of posts that use those hashtags. You can easily pick the ones you like for your posts.
3. Use Hashtags on your Stories
You must have seen people using hashtags in their stories. If you haven’t tried using hashtags in your stories, you should try doing that now. It’s a very smart way of increasing your reach by making your profile visible on the hashtag page.
Over to You
So that’s a quick overview of how to use Instagram hashtags for the best results. We hope you liked these tips. Do let us know if you have other effective ways of using hashtags on Instagram. We would love to hear from you.