How To Use Customer Satisfaction Surveys For Email Capture

Let’s face it, getting the email addresses of your customers can be a drag. You don’t want to be a pest by asking them, yet building a reliable customer email database is key to your continued success.

Depending on the nature of your business, you probably have a few tricks up your sleeve for what method of email capture works best for you. Whether you want the email addresses for your newsletter or to promote deals and coupons, using customer satisfaction surveys to get them is a great method.

Let’s explore how you can use surveys in different contexts for email capture.
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Survey On Your Website

This option is great if you have a business where customers make purchases directly from your website. Displaying a customer satisfaction survey as a popup after a customer has made an online purchase is a great way to discretely capture email addresses. The key is to include an incentive — like a small gift or a discount off their next purchase — before you ask them survey questions. At the end of the survey, ask for their email address for a chance to retrieve their gift or get their discount code.

Survey At Your Store

If your business relies heavily on foot traffic, consider using a survey app on an iPad to display a customer satisfaction survey. Put the iPad on a kiosk stand with an appealing image of an incentive on the survey start screen. Similar to a website survey, at the end of the survey ask the customer for their email address to retrieve their incentive.

Survey At A Trade Show

Trade shows are huge opportunities to capture leads, but they’re also opportunities to get the email addresses of your major fans. If a loyal customer stops by your booth, ask them to fill out a survey on an iPad and get their email address. The survey itself can be more in-depth and function like a market research survey because these customers are willing to invest more time in you. The traditional rules about keeping your customer satisfaction survey very brief need not apply. Feel free to ask them about potential new products or gauge their reaction to marketing campaigns about to be launched.

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The truth is that surveys present an opportunity to ask your customers for their email at a time when they’re already engaged with your brand. You’ve got their attention, so use it to your advantage and kill two birds with one stone — collect feedback and capture email addresses.