Artificial Intelligence is no longer science fiction, it’s a reality that is slowly but surely entering our everyday lives. And as it does, its marketing potential is growing exponentially.
And it’s a good thing.
With the help of AI tools and platforms, it becomes easy to automate tedious and time-consuming tasks, get deep insights into customer behavior, and create personalized content and experiences at scale.
In short, AI can help you do more with less and better.
But do you want to know how to use AI for marketing? This post will help. I’ll outline several ways you can leverage artificial intelligence in your marketing to focus on customer relationships and not just repetitive tasks that drain your creative resources.
Here are a few ways you can use AI for marketing.
1. Generate content for blogs and social media
Thanks to the creation of GPT-3, the most advanced language model there is, getting content from AI is feasible and even smart.
Tools like Jasper produce text which is indistinguishable from content created by real humans.
It doesn’t mean you can replace human copywriters and content writers too soon. Such AI tools are not capable of thinking for themselves. And they need human insight and guidance to produce readable and valuable content.
However, an AI tool for writing is perfect if you want to generate content for your social media and blog quickly and if you need help with ideas and structuring your content. Such a tool can improve your content staff’s work and free their time to generate something more creative.
2. Automate social media engagement
If you’re like most people, you’ve probably already experienced some form of AI automation – even if you didn’t know it.
Chances are that when you reached out to a major brand on social media, you might have received a reply from a bot, not a person. But you couldn’t have told the difference.
You can use a tool for social media management like Hootsuite and integrate it with an AI content creation tool. In a real-world case, Hootsuite can work with Lately to analyze keywords that get traction online and generate posts that are likely to engage readers.
This way, it’s possible to automate social media content creation and engagement.
With the right tools, you reduce the manual effort needed to reach out to real people on social networks.
3. Boost your SEO
Carrying out manual SEO is time-consuming. If you were to do keyword research, assess the number of words for a post, figure out how many times you need to repeat a keyword, etc, it would take hours to get a template for a single optimized post.
However, AI-backed SEO tools can reduce such work to minutes. They can:
- Help you do keyword research and find related terms and phrases
- Recommend the number of words your post needs to match your competition
- Create blog post outlines
- Inspire your blog content with suggestions
- Make overall linking suggestions (internal and external) for your website
When you use SEO content tools, you’ll ensure that your content reaches more of your audience. You’ll help people with informative content and boost traffic, engagement, and conversion rates.
4. Segment your audience
Treating your audience like a single mass of people doesn’t serve your company’s best interests.
The most critical and fundamental step in marketing is defining your target audience closely. And then going deeper and segmenting them into groups with distinct characteristics.
This means that if you have an eCommerce store for sports equipment, it isn’t enough to target people who love sports in general – although it’s a start.
You need to segment your audience into runners, football players, weight lifters, and broader groups like gender, age, and other demographics.
In fact, there’s no end to how much you can segment your audience. You can combine different characteristics and factors and generate hundreds of segments.
Doing this is virtually impossible manually – it’s also ineffective. Even if you segment your audience, creating content for them will take up too much time.
This is where AI comes in. It’s a good idea to invest in AI-based tools for email marketing to help segment your audience. CRM tools today also have AI features to help you segment your audience based on the data they collect.
With the right combination of tools, you can drive personalization in your content to an extraordinary degree.
And the more you personalize your emails, chat content, and push notifications, the better your conversion rates get.
5. Get more leads with chatbots
The world of marketing is changing – and fast. One of the most significant changes is that people now want information in real-time. They don’t want to wait for someone to get back to them with an answer. Think about it: if you have a question, you probably go to Google and type it in, rather than going through a formal process of communicating with someone.
The same goes for when people are looking to buy something. They want information about the product right away, not later. They also want to get information without the emotional labor of managing an interpersonal interaction.
This is where chatbots shine. Chatbots are computer programs that can mimic human conversation. You can use them to give people the information they need in real-time, without a human being needing it.
What’s more, you can use chatbots to generate leads. For example, if you have an eCommerce store, you can create a chatbot that helps people find the products they’re looking for.
Or, if you’re a B2B company, you can create a chatbot that helps people book appointments or find the right contact person for their needs.
There are many different ways to use chatbots for lead generation. The important thing is to make sure that your chatbot is designed to provide value to the user.
Conclusion
You’re not just automating repetitive tasks when you use AI for marketing. You’re tapping into its power to improve customer engagement, personalization, and conversions.
You can reduce repetitive tasks while offering personalization to your audience. And with the help of chatbots, you can generate leads without human interaction.
With AI, you can focus your creativity on strategy rather than execution. And that’s how you’ll take your marketing to the next level.
