How to Use a Podcast to Grow Your Business (Top 5 Tips)


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63% of marketers say their biggest challenge is driving traffic and generating leads. Starting a podcast is a cost-effective way to get more leads, traffic and ultimately grow your business.

Podcasting will help you get your voice out there and build brand trust. If done the right way, you can turn loyal listeners into loyal customers. Podcast listeners often develop a strong connection to the host of the show they frequently listen to. So, if you use your podcast as a platform to build authentic relationships, you’ll make real connections with your listeners, which can make them buy from your business.

There are a few things to consider if you want to grow your business using podcasting. In this article, I’ll give you my top 5 tips, starting with the essential aspect of a successful podcast—to connect with your listeners build trust.

1. Build Trust in Your Brand

Your first step in building awareness and trust in your brand is to connect with your listeners in an authentic and intimate way. Don’t make the mistake of turning your podcast episodes into advertisements. Instead, focus on building solid and lasting relationships, and it can help your business grow significantly.

So, if you want to build trust in your brand, you need to “show” them the real you. A person they can relate to and connect with. Using an impersonal robotic voice that promotes product after product without offering enticing and unique content will kill your following rather quickly.

But to dare to be vulnerable and share personal situations that have been difficult for you and what you did to overcome them can create trust and loyalty.

Once your main focus is on connecting with your listeners, you can passionately share your knowledge and niche expertise to help them understand more about your business.
Hopefully, this will make them pick up on and internalize your passion for your brand.

Overall, consistently sharing high-quality and valuable content in an authentic voice will help your podcast grow.

2. Give Listeners an Incentive to Listen to Your Podcast

By now, you’ve probably come across a podcast you enjoyed listening to. While listening, did you notice the host stopping to promote a special offer at some point in the episode? This is an excellent strategy to drive up sales while also building a loyal audience.

Giving your audience an incentive to listen to your podcast and offering them a unique offer or discount on the products you’re promoting is a great way to grow your fan base and business.

Everyone is looking for a good deal, so why not reward listeners by giving them something they can only get by listening to your show. If you use this method to promote different deals (not just the same offer for every episode), your listeners will likely return for more.

3. Get Featured on Other Podcasts

The best spokesperson for your brand and business should be you. No one knows the vision of your company and products better.

Getting featured as a guest on other podcasts is an excellent way to get the word out about your business and grow your own podcast audience.

Be proactive and reach out to podcasts within your niche and ask to be featured on their show.
When reaching out, let them know why you should be a guest on one of their episodes and how you can provide value to their listeners.

Explain why you are a credible guest and promote the ways you can drive traffic to their show. You need to make them realize the value of bringing you on.

4. Convert Your Podcast into YouTube Videos

According to Wyzowl, 85% of businesses use video as a marketing tool, and 80% of video marketers say video has directly helped boost sales. YouTube is currently the most prominent video platform on the market and should be a part of your podcast marketing strategy.

Converting your podcast episodes into YouTube videos is a fantastic way to grow your audience and promote your business.

Many people search YouTube to find answers to their questions or find out more information about a topic they’re interested in. And while browsing, they may bump into one of your episodes.

If they enjoyed listening to your show, they can subscribe and start following your podcast on YouTube. Best of all, YouTube videos are easy to share on all your social media networks or embed on your website to drive more referral traffic.

5. Drive More Traffic to Your Website

A podcast can be an effective way to drive more traffic to your website and get eyes on your products or services, leading to more sales.

Always share links to your site in your episodes and include creative call-to-actions to get your audience to visit your website.

For example, the YouTube description is an excellent area to include your link and prompt your audience to click through to your website. You can begin and end each episode with a call-to-action to like and subscribe to your channel and let your audience know they can find more information in the description.

Remember to engage with your listeners and ask them to give you their input and opinions on a new feature or product you’ve added to your website. Their curiosity and eagerness to share their opinion can make them click on your link to find out more. Or they may decide to comment directly on your YouTube videos, which will help you get even more organic reach.

Additionally, make sure to add a lead capture form to your site so that you can collect email addresses for future marketing campaigns. That way, you can send personalized offers to your subscribers and increase sales.


And there you have my top 5 tips on how to use a podcast to grow your business. Podcasts are one of the most cost-effective ways to connect with your audience and build a loyal customer base. Podcasts should be a part of any dedicated entrepreneur’s marketing strategy. Not only can a podcast help you reach a whole new audience, but it also helps you form strong, personal relationships with your listeners that can lead to passionate and returning customers.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


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