How To Spark Creativity In Your Blog Content


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Do you find it difficult to write for your blog? 

Being able to create unique and interesting blog content on a regular basis is the key to making your online website thrive. Blogging serves you in many ways:

  • It gives your customers helpful information. For example, how to use your product and services or how to answer their problems with your business’s help
  • You’ll boost your SEO with the right topics and keyword optimization
  • A great blog will drive traffic to your website and help you find more customers

However, it’s hard to make creative content. You need inspiration and practical techniques to come up with material that’s interesting and attractive to your audience. And that’s what we’re going to cover in this post. Here’s how you spark creativity in your work to make awesome blog posts that keep people coming back to your site. 

Use freewriting

The concept of freewriting has been around for a while and is the go-to method for writers to overcome writing blocks. 

Here’s how it works. Start by setting a timer for around twenty minutes or more. When the timer starts running, begin writing, and only stop when you’re out of time. This means that you shouldn’t stop to pause or edit for any reason. 

As you keep writing, your mental blocks will wear away. You can put the thoughts at the top of your mind on your text editor and when you’ve emptied out all your surface ideas, your mind will be forced to come up with content as you continue to write. 

The technique of freewriting is an effective way to remove blocks. You’ll find that it’s also an excellent way to bring out original ideas to the surface and create interesting blog posts. Freewriting is an exercise that overcomes self-criticism and self-editing that often stops your creativity from breaking through. Use it to find new ideas for your blog posts

Create new ‘dots’

The key to creativity is to ‘connect the dots’ between disparate bites of information. You need to have information about a variety of topics so that they’ll provide you with a rich source of ideas. When you combine them to create new content or use these different dots of information to provide you with a unique approach to your writing. 

So, how do you practically create new dots of information? Let’s look at a few ways to do that:

Take up online classes: Today, there are a number of affordable platforms where you can learn a variety of new skills and subjects. Consider taking short online courses to explore different topics and learn something new. Doing this will keep you updated on what’s new and creates dots of knowledge that will contribute to making better blog posts. 

Go for walks: Julia Cameron endorsed walking as a way to expand your creativity in her book The Artist’s Way. Science also backs this up. Various participant groups of the study walked outdoors or walked on a treadmill indoors facing a blank wall, or were pushed around on a wheelchair outside. All these groups showed remarkable improvements in creativity tests. But people who went for brisk walks outdoors did the best in solving creative puzzles. We can conclude that the reasons for this are that walking outside gives you stimuli from the environment and contributes to making new ideas.

Read different things: The world’s top leaders and creative thinkers like Steve Jobs, Oprah, and others are well-known for their propensity to read. They do so because they want to update themselves with the latest research and because it contributes to their creativity. Reading books and articles will provide you with more information dots and help you come up with creative posts.

These are some of the ways that you can generate a constant stream of new information to help you become more creative. It’s important to build your knowledge out of a variety of sources and to learn about topics or subjects that aren’t necessarily relevant to your line of work. 

It’s through connecting existing information in different ways that you’ll become more creative. As you use freewriting and the practice of building information dots, you’ll be able to offer new insights on your blog to help your customers. 

Research your audience

A good blog is one that has a clear purpose and revolves around the needs of the audience it targets. 

You need to do audience research as a way to understand what people are looking for and to get ideas for your blog content. 

Basic keyword research done on Google’s free Keyword Planner tool can help you get broad ideas on the kind of content you need to create. However, for more in-depth information, you need to work with SEO tools that will present data on what people are searching for, related terms being used, and much more. 

If you’re willing to go to the next level, then you should directly ask your audience for the information they want to see on your blog. Ask for feedback with forms and surveys. Or even feature your customers’ content on your website in the form of user-generated content. 

Also, use social media management tools to track trending topics, questions being asked, and to gauge your audience’s emotions around a subject. 

When you have such reports and data, you’ll provide information that people will care about and will always have new content to share. 


Creating an engaging blog is an essential activity for any business. It makes your website visible online and also gives your audience helpful content to refer to when they need answers to questions they may have. 

An active and frequently updated blog is also a sign of your business being active. If you leverage the use of keywords and phrases, your blog content can appear as a top result for searches carried out by your audience. 

Use the powerful tips given here to make interesting and creative content for your blog. With some effort and practice, you’ll find positive responses, higher engagement, and a greater number of visitors whom you can convert into customers with the help of your content.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


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