How to Pick a Florist Website Template?


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Choosing a website template is an essential decision for every florist. With a variety of templates available to customize to create a style, brand, and a vision; there are plenty of things to consider for a florist website. While most of the templates available these days are adaptable, you need to look at various factors like the type of florist website you want to build, the different features you may want to include, and your budget. With so many components to consider, picking the right template for your florist website may feel overwhelming. With that in mind, we have identified a few essential steps that would help you choose the best website template.

How to Choose a Perfect Template for Your Florist Website

Before You Begin

Be open to explore different template designs before you decide on one. Sure, you may switch your template at any moment. You may think about picking a template to start with to start the design of your site – you need to stick with the same template. But, what’s the point in having a template that doesn’t meet your needs? You sure can switch to an entirely new template, but again it may take a lot of time and cost you some money. It would be wise to brainstorm and decide the general features you want for your florist website. It would help you to determine how your site would look like. Put together the list of features and pages you need; it will help you to find the right template.

Website vs Store Template

What kind of website do you plan to build for your florist business? Are you going to just inform people about the type of flowers you sell and your services? Or are you going to sell them on your website? Sure, most of the templates include the ability to showcase and sell products; however, you will find a few templates that are optimized with advanced or unique features specific to your florist business. Pick a template that makes customization easy and will work more efficiently.

Type of Layout and Design that Fits Your Needs

Once you have determined the general features you want for your florist website must have, its time to decide on the layout and the design of the template. While picking the right template for your florist website, here are the five fundamental usability and design factors you need to consider:

Content Width Design

When you are looking at different templates, you would realize that most of the templates are broadly divided into two types content width: full-width and boxed width. Based on the content you want to share on your florist website you may decide the layout.

Full-width content layouts are the most preferred template designs and are considered as more creative with modern and responsive features. A florist website with heavy-graphics would perform better on full-width layout designs.

Boxed-width content layouts come with a visible frame to the left and right side of the screen. Due to its traditional and professional look, it’s considered better suited for business-oriented websites.

Header Layout

The header of your florist website is the first thing people would see when they land your web page. It has to be perfect as that’s the first impression you would be giving to your customer. Header layouts come with various styles like – headers with videos, simple logo image and primary navigation, slideshows, an image with text overlays, and so on. Based on what you want to communicate to your buyers, pick the header style that would suit your florist website.

Navigation Bar Design

Your navigation bar is the first tool that your customers would use on your website. When you are deciding on a template for your florist website, pay attention to the placement and the behavior of their menu. Your menu bar is the roadmap for your site that would walk your potential customers through your website. A clean and straightforward menu is a must. If people visiting your website can’t find what they want, then your website is pointless. Look for a website template that allows you to customize your menu bars like the spacing, font size, and the position. Create a list with all the pages in order of importance – include all the essential pages on the main menu. You can create a drop-down menu to add the supporting pages. Try to pick a template with horizontal top navigation as people are used to seeing the menu bar there. If your web pages are going to be long, consider picking a template where you could freeze your menu bar at the top of the page regardless of how far down your visitor’s scroll.

Logo Placement

Logo placement styles are primarily of two types, and each of them represents different business goals – centre placement and inline with the menu bar. The centre navigation is best suited for the companies who want to focus on creating their brand identity. For your florist website, you should consider placing your brand logo inline with your primary navigation as your focus is on both your services and your brand.

Overall Usability and User-Experience

Why are you creating a website?

Obviously, to help your customers know about your florist shop. Sure, you created a beautiful website, but if it isn’t user-friendly, it can prove to be useless for your business. When you create a website, along with an attractive design, ensure the template that you choose is responsive. A mobile-optimized site will provide a seamless shopping experience to your customers regardless of the device they want. Furthermore, it will also help you rank well in mobile search results.

Information, Images, and eCommerce

While picking a template for your florist business, ensure you are considering the overall purpose of your site. When you have analyzed the use of your site, you can now pay attention to the page type and features of each template.

Website templates generally fall into the following categories:


Again, the same question – Why are you creating a website for your florist business?

To share the business details like business hours, who you are, and so on with your shoppers. Your goal may also be people coming to your website to read your blogs, or sign up for your newsletter, submit a form, or contact you.


A florist website is all about displaying beautiful images relevant to your business and services. An image-focused template will help you showcase your work to prospective clients.


The goal of your site is to sell flowers and other services related to it. Pick a template that provides advanced features to help your flowers display to match your brand and vision.

Browse for Specific Features

Once you a clear about the goal of your site, you can now look for the design features that you may use the most.

Index Pages

Index pages help you to organize numerous pages or galleries into a single collection. Based on the template it may either be a scrolling banner image, a series of images, or a grid of images. Index pages are a great way to showcase your events portfolio, information about the events you do and the services you provide.

Gallery Pages

When you are browsing different templates, you would see many templates have unique features to display in exciting ways. For a florist website, the gallery is an important feature, and you should consider this factor for any template you’re contemplating.

Products Pages

For a florist website, Products page is perhaps the most crucial feature to think when you get started. These are the most common page to display any sale or discounts. So, pick a template that gives you the flexibility to highlight your flowers and lets you to create a custom layout

Get Started with the Right Website Template

Predefined website template for your florist website can save you time, money and the effort you may go through. Picking the right template for your site depends on various factors, many of which we covered in this blog. Considering these factors while determining on a template will help concentrate on growing your business, rather than spending too much of your time on just making your website function.

Shishir Kathurwar
Shishir Kumar Kathurwar is an ex-startup entrepreneur currently working on helping Business Owners in USA & Canada with their marketing needs. Kickstarted inbound marketing for multiple startups. Cracked the code of generating 750K monthly traffic in 10 months by using creative content. Launched inbound marketing of multiple Saas Startups in USA and Canada. Always up for challenges.


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