Ecommerce success isn’t just about having a great product. To get more sales, you need to convince potential customers that your products are the perfect fit for their needs. The best way to do this is by showcasing all those features and benefits on your website. But now that customers have so many products to choose from, it’s not enough to simply list out features or include images of products on a page.
Instead, you need to offer an immersive experience that helps people explore your collection and imagine how certain items could fit into their lives. Luckily, interactive content can help you achieve all of these goals—and more! Also, make an interactive logo with a logo maker so that visitors will stay longer on your site.
Keep reading for some inspiration around creating interesting visuals that will drive engagement and get more sales on your site.
Show off your products with a photo carousel
Photo carousels are an easy way to showcase your products in action. Instead of just showing the product, you can show them in different lighting, environments, and settings. This is a great way to get your customers excited about what they’re buying and make sure they know exactly what they will be getting.
If you have multiple variations of the same product (for example, different colors or sizes), don’t make the mistake of only having one image up on your site! Use photo carousels so that users can scroll through all the options easily.
Make it simple to choose from a selection of options
- Use a slider to filter products by color, size, and price.
- Use a dropdown menu to filter by color, size, and price.
- Use a search bar to filter by color, size, and price.
- Filter products on the product page by color, size, and price.
Let customers see your items from every angle
Now that you’ve defined your niche and created a product, it’s time for the big reveal. The first step in this process is to show your customers what they will be buying.
This can be done by using interactive visuals to give them a sense of how the item looks, feels, works, and even sounds. You should make sure all these features are clearly visible on your website so that customers can get a better idea of what they are spending their money on without having to touch or feel each product themselves (unless they want to).
It’s also important not just because of convenience but also because it makes products look good! Studies have shown that people are more likely to buy items if they’re presented in an appealing way – think about Instagram influencers who post photos showcasing their latest purchases with captions detailing why we need those things too (even if we don’t).
Make it easy for customers to zoom in on details
- Zoom in on product images to see more details: This is a major feature that makes your website more user-friendly. It’s not just about providing a magnifying glass tool or even having the option to zoom in on an image, it’s also about displaying all of the relevant information right on the image itself so people can read it easily.
- Use a mobile device: If you’re selling products online, then you have to make sure that these are optimized for mobile devices as well. You should make sure that your product descriptions and specifications appear correctly when viewed through a smartphone or tablet screen if possible – this way, customers won’t have any trouble finding out what they need to know before buying something from you (and they’ll probably want it even more).
Give shoppers an idea of how products fit together
One of the best ways to help shoppers visualize items together is by using an actual model. Use real people in your photos, whether they’re wearing the pieces that you have for sale or not.
For example, let’s say you have a new line of shoes that are all black, but one pair has a yellow heel and another has leopard print detailing on it. If a customer can see an actual person wearing both styles with different outfits—and maybe even with different shoes from other brands—they’ll be able to get a better idea of how they might look when paired with outfits they already own or plan on buying soon.
Another way you could use models would be if there were two similar items being sold by two different sellers (for example two dresses made by two different designers). If both sellers post photos showing how their products look on models that are wearing other clothes in addition to the ones being sold online, then shoppers will be able to see how much more versatile their choices really are!
Offer different color combinations with swatches
Swatches of the product in a variety of colors can be integrated into your website. This allows you to show customers how their favorite products would look if they were purchased in different shades or hues. For example, if you’re selling a shirt that is available in red, white, and blue, you could display the shirt on a model wearing each color combination (or even have each combination on its own page).
This gives an advantage over competitors who only offer one color option for their products. By displaying swatches with multiple options—even if it means using additional images—you’re giving customers more choice and appealing to them as an authority figure with expert knowledge about color combinations.
Let customers virtually try on clothes, makeup, and other accessories with AR filters
For example, you can let customers virtually try on clothes and makeup with AR filters. These are virtual overlays that make it seem like the product is sitting in front of your eyes. Or, if they’re looking at a piece of furniture online, they can see how it looks in their living room before buying it.
In this case, you’ll need to create an AR filter for each product or piece of content that you want people to experience through AR. For example, if someone wants to try a new watch on their wrist before buying one from your store then they should be able to do so by clicking on the photo of the watch itself (and not just any old random photo). This kind of dedicated placement increases photos’ click-through rate by up to five times!
Make exploring collections intuitive and engaging
If you’re selling products, displaying them in a grid layout will help your customers make quick decisions without getting overwhelmed by lots of options. A good way to do this is by using filters that allow them to filter by color, size, and other important features.
In addition to using a grid layout, it’s also important that you show off the product in action as much as possible. This could be done through thumbnails or sliders which allow users to quickly flip through different images while they determine what they want.
Another way to get customers interested in buying is through carousels: these are interactive images that rotate automatically so viewers can see all available options at once without having to click anything themselves.
Create excitement around new releases by counting down until they go live on the site
- Showcase new releases by counting down until they go live on the site.
- Offer a discount or giveaway for new releases.
- Create buzz around the launch of your new products, services, or content with social media posts, email campaigns, and more!
- Create a sense of urgency around your latest and greatest offerings through countdown timers, limited-time offers, and special events that drive people to act now instead of later when they’re ready to buy (or subscribe)
Showcase products in action through video carousels and galleries
Videos are an excellent way to showcase your products, but they can be difficult to create if you’re on a tight budget or don’t have the right software. Fortunately, there are plenty of free tools available that make it easy for you to create professional-looking videos without any prior experience. One such tool is Wideo/Moovly/kinemaster, which allows users to upload their content (text, images, and audio) and add effects like transitions and animations without having any knowledge of coding.
Also, Place a custom logo of your website with Designhill or some other logo generators. You can also use custom templates if you want something more specific than what they offer by default.
Final words
If you are looking for the easiest and simplest way to optimize your website then you should consider various interactive visuals. This post mainly focused on the freeways that generate traffic and convince visitors to buy from your site. The bottom line here is that you don’t need to spend a single cent to get free traffic from these websites, so you shouldn’t ignore this evergreen resource.
