As digital marketers, we all want higher conversion rates for our websites.
Conversion is nothing but the action a user takes on your website. This can be to make a purchase, subscribe to your newsletter, sign up for an event, follow you on your social media page, or anything that you’re encouraging your users to do.
To boost your conversion rate, you have to focus on optimizing your website for it. But what exactly is conversion optimization?
Conversion optimization is the process in which you take the necessary steps to increase the percentage of conversion happening on your website.
Optimizing your website for more conversions helps you achieve your goals faster. It also makes your website more capable of improving your existing user’s experience on the site. This helps you increase your retention rate and lower your website bounce rate.
As a result, your customer acquisition cost goes down, and you can allot that budget to improve other areas of your business.
Also, when your optimization rate is high, you know that your marketing efforts are being more effective. But a lower optimization rate might mean that your marketing and advertising efforts need more focus.
In any way, the main goal of a marketer should be to have a high optimization rate. But how do you achieve that?
Let’s look at a few easy ways to do that.
1. Publish Highly Optimized Blog Posts
One of the most important ways to optimize your website is to attract relevant leads. This is possible only when you publish some highly optimized blog posts on your website.
By optimizing your blog posts, the chances of them appearing in search results increase.
The traffic you get from search engines organically is those who are genuinely interested in your products and services. This means that such traffic is more likely to take action on your website. This, in turn, means more conversions.
So how do you optimize your blog posts?
You can start by focusing on what topics you’re blogging about. Do thorough keyword research to understand the topics that are trending in your industry.
Make sure to focus on on-page SEO by smoothly distributing your keyword throughout your posts. You should also use proper alt tags to help Google understand your images.
2. Add Clear CTAs
Another very important factor to consider when optimizing your blog posts is your CTAs (call-to-action). CTAs are important because it helps your users understand your message better.
It’s like a way of telling people what to do next to achieve what you’re offering.
The best way to make your CTA work is to use actionable verbs in them. This encourages your users to do what you want them to do.
So try using words like Subscribe, Download, Click Here, Buy, etc., to boost your website conversions.
3. Boost Credibility with Badges and Testimonials
People don’t want to buy from websites that don’t appear trustworthy. But by using trust badges and testimonials, you can instantly boost your website’s credibility and convince people to take action on your website.
But these are not the only ways of building trust with your users. You can also add user-generated content on your social channels to show the happy experiences of your users with your products and services.
Encourage your users to rate and review your website on Google. It’s a very effective way of increasing trust amongst your users.
However, simply displaying these elements isn’t enough. It’s also important for you to offer top-notch customer support, stay committed to your offers and deliver quality products and services to your customers.
4. Offer Live Chat Option
Sometimes users may land on your website while doing their pre-purchase research. This is the phase when they might have several pre-sales questions to clarify. Offering a live chat option on your website allows your users to reach out to you with their doubts. It’s a great way to help them make decisions and encourage them to convert on your website.
So these are some of the easy ways to optimize your website for more conversions. Now that you know about it stop wasting your time and get started with optimizing your website.
