How to make your customers happy through social media


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It’s quite essential to make your customers fall in love with your business in today’s era. Social Media has played a significant role in making good customer experience very easily.

Social media websites from Facebook and twitter to integral and Pinterest have developed to become more than evolving platforms for marketing as well as advertising purpose. With the help of all these platforms, customers can expect to be able to communicate openly same as they are sending you an email or call you.

There is nothing new in the concept of social care. In reality, expectations of customer service are growing each single year. Customers are looking for brands that deliver seamless experience. In simple, it’s quite not enough to have only social presence; you need to be rock star when it comes to social media.

Statistics shows that the power of a social media is such that, the number of users is expected to reach nearly 2.95 billion by the end of 2020. It’s around the third of population of whole Earth. Nearly 650 million from these users are from the China only and a third of a million is from India. As of 2016, nearly 78% of the US populace had a social networking profile with them.

To make your customer happy through social media, you need to be:

Be present and available

Availability shows the interest you are taking in your customers. If followers resolve their queries within a short time span, they will definitely report positive experience. Each single customer who is using social media for the supporting purpose, anticipate a response within 60 minutes.

Listen to your customers

You can setup a flow to manage the conversation around your products and company with the help of cost-effective tool such as Hootsuite. It will put you in the loop of what people are saying about your business. It also endows you with an opportunity to scatter any product or service wrongness, share gratitude and hook up with consumers.

Engagement is must

If you response in public to every piece of feedback, it will save your time as well as win the loyal customers. It will also help other customers as well who is facing the same problems. They can feel that you are taking interest in resolving your queries and feel confident in your ability to convey best outcome. Whether it is about gaining real followers, comments, reviews, messages or post, you must have a complete control on how your customers are thinking and what they are felling.

Build a community

If your business contains an exceptional point of view that is really different from others, it’s great for you to create a community. Bring people together, discover everything you can concerning them and deliver content as well as resources that your members need to receive and speak about. It’s not necessary to be your community membership in the thousands. Just begin with the small and let it rise naturally.

Online contests and promotions

Promotions, giveaways and contests are a great way to make customers happy with the help of social media. So any of your customers opened a new business recently, post a congratulatory message and share your excitement. Post a picture with them and tag them in the post. Be thankful for their services.

Always be helpful

Generate a helpful articles, blogs, resources as well as different tools on your social media platform and share it. Also help customers who are facing trouble. Even their queries have nothing to do with your brand, you still be helpful. Just by being a helpful, you are creating trust in your brand and customers love that.

Make a dedicated social media team

Anyhow social media is also a critical part of your online presence. So you also want to look complete professional in front of your customers. Train your team on which sort of content you want to publish, how to deal with issues, how to engage with the customers, etc.

Discounts, offers and rewards

Everyone needs offers and discounts. So serve your esteemed customers with it. You need to decide some kind of skims like rewarding customers who comments or shares the most posts within a particular time phase.

As social media is everyone’s key form of contact with brands nowadays, it’s quite essential than ever to be on the top of your social media presence.

Regular management of your company’s social media pages united with savvy usage of the websites can raise your customer service efforts from acceptable to excellent. The more improved your social caring efforts, the more social traffic you can anticipate.

Shahid Mansuri
Shahid Mansuri co-founded Peerbits, one of the leading mobile app development company, in 2011. His visionary leadership and flamboyant management style has yield fruitful results for the company. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business. Being an avid nature lover, he likes to flaunt his pajamas on beach during the vacations.


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