Mobile apps in 2019 are exactly what websites were back in 2005. A trend, a luxury or I would rather say a need. Business owners were finally at a place where they thought they have digitalized entirely but then mobile apps came into the scene. Now, the consumers spend 90% of their time on mobile apps as compared to the websites. Now, the businesses pour their maximum effort in developing a mobile app. Well, there is still no guarantee it will receive the right amount of digital presence as 25% of the installed apps are never opened and 26% of the apps are left after their first use. This can be scary and you don’t want that to happen to your business. The only thing that can help is studying your customer behavior and wants.
Why An App Fails?
Setting aside the technical side, from the customer viewpoint the reasons of ditching the app would most probably be bad app experience. Well, a bad experience is a wide term including factors like confusing or ugly design, irrelevant content, complex navigation, performance glitch, annoying ads, and notifications. All these things can be revamped and you have a successful mobile app. Here is a guide to developing an app that makes the customer happy.
1) The Beginning
So you have a unique app idea and you have got all your hopes high about the idea. It’s great to be optimistic but not at a level where you ignore all the opposite scenarios. Before investing money, consider every facet of the failure. This will give you a proper idea of what you should not do, along with what you should do to save it from customer hatred.
This is the phase where all you researched work at the above stage will be put into implementation. Bring out all the thoughts you have in your head and check the practicality of those thoughts. Keep the written notes of everything. While planning the execution of your idea, make sure to take your competitors into consideration. You must have researched very well about your target audience but missing out the competitors would be the biggest mistake ever. Check the number and type of features that your competitors have missed. That can be one reason your app will succeed.
3) A Talent Hunt
You are a businessman with an ambition to make your customers happy. This is what you do the best. Similarly, you need to find an app development agency who is best. Start your talent hunt and look for different mobile app development companies. Choose a platform whether you want to opt for Android, iPhone, or both. Also, pick between native or hybrid platform for development. Don’t just scrutinize the company but, look forward to knowing the team of designers, developers, and testers. Interact with the team, know their experience, and expertise level before making the final decision.
4) Market It
Once you find a suitable company for your idea, you will get the desired product. The real question now is how will the app reach the right set of audience. Through the marketing of course but it should start before the actual release of the app along with the marketing after its release. Both the pre and post-marketing are equally important. Pick the right social media platforms and start promoting your apps on those channels. Introduction videos, screenshots, app development stories and moments are something you should start sharing before the actual release.
Wrapping Up :
We have shared things right from the stage of the idea to the marketing. Another secret I kept is feedback. The best way to make your customer happy is to receive your feedback and act on it. They will feel acknowledged and important and ultimately happy.