You probably see a lot of statistics and metrics throughout your typical workweek. But sometimes, a statistic just steps up and slaps you in the face. Often, these are the stats that are not only simple but powerful.
Take for example the below chart from Demand Metric. In a recent sales enablement benchmark report, they cross-referenced companies achieving their revenue goals against how effectively those companies were integrating key marketing & sales systems.
The results are clear, simple and powerful. There are a number of reasons for B2B companies to prioritize sales enablement across both sales & marketing efforts, but this one statistic stands out as one of the more powerful drivers to mobilize a reprioritization and action plan for Q2 and beyond.
If these results sound like something you’d like to achieve as well, I’d highly recommend checking out Demand Metric’s Virtual Sales Enablement Summit next week. Free registration, awesome lineup of speakers, completely online, more than 80 tools & reports available for free with your registration, plus a chance to win a Macbook Pro. What’s not to love?
