If you run a website, how confident are you in its ability to provide visitors with a seamless user experience (UX)?
The UX is the overall experience users have with your site and leads them from point A to point B with ease. You want visitors to be able to navigate it without issues so they have a good time on your site and return in the future. When executed correctly, users feel at home on any webpage and know exactly where to go.
Why Improve The UX?
To reach your marketing goals, you need to eliminate the number of obstacles visitors may come across on your site. Even the simplest frustrations are enough to irritate users and increase your bounce rate.
When people browse content online, they expect a smooth experience that takes them from one point to another without complications. The more you focus on providing them with a seamless UX, the easier it’ll be to generate leads, build an email list, and produce sales.
Improving the user experience means that your website:
Now that we know why providing a solid UX on your website is important, let’s look at four tips that show you how to do just that.
Speed Up Your Site
What’s more frustrating than a slow-loading webpage when browsing a website? It’s an easy way to push visitors away and convince them never to return.
Slow-loading sites increase your visitor abandonment rate by a whopping 75 percent. People expect your content to load quickly, which is why page load times are critical to providing a positive UX. With so many options available to consumers, primarily through ecommerce, they’ll bounce from your site without a second thought if it gives them trouble.
That’s why you need to increase your website speed by:
Regularly test your site performance using a site speed tool to ensure it never suffers from unnecessary lags.
If you had to navigate a webpage cluttered with walls of text, it would be difficult to get through. To follow along with text effectively, you need negative space in between to differentiate between the text and its background.
When designing your site, a clean, simple design works best for your visitors. A minimalist design also gives your site breathing room so it doesn’t feel chaotic to engage with. The more attractive and well put together your site is, the more visitors it’ll attract and keep around.
Make sure there’s always enough whitespace in between images, headers, text, and other main elements on your site. Avoid clustering components together and go for a simplistic look and feel instead.
Optimize Contact Forms
Contact forms are the gateway to collecting valuable information from site visitors so you can update your marketing strategies and boost conversions. Whether you want users to join your email list or fill out a survey, it’s essential to optimize your forms for the best results.
But what does that mean? When users engage with your forms, you want them to have a seamless experience with no issues so they finish to completion. The more users who bounce from your unoptimized forms, the less customer data you have to improve your business as a whole.
To improve form conversions, you need to:
Use Mobile-Friendly Practices
You want to ensure that every visitor who stumbles across your site has a positive experience regardless of what device they use. It’s more than likely that many of them will use their smartphones since five billion people around the world own one.
Browsing a website using a mobile device is far different from using a desktop. Even the way you hold a smartphone determines how you engage with a website, so it’s crucial that it caters to all mobile users. Otherwise, the lack of effort put into creating a seamless mobile UX will reduce your conversions.
You need to understand how mobile visitors use your website to ensure you provide them with the best UX. Using tools like heatmaps shows you where users navigate, what links they click most frequently, where they spend the most time, and more.
Use clear navigation menus and intuitive icons to easily direct visitors where they want to go. Reduce clutter by getting rid of unnecessary text and widgets. Make CTAs pop with contrasting colors and large fonts that are easy to read.
Over to You
If you want to keep visitors engaged with your website, you need to improve the user experience. These tips are designed to help you make simple tweaks that can drastically improve your conversions as well as user engagement. How will you improve the UX on your website?