How to Improve Customer Engagement on Social Media


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Social media is, without a doubt, one of the best ways to grow your blog or eCommerce storefront. You can communicate with your audience on a variety of platforms, and all of that information helps you build a robust and dependable brand. Statistics show that a staggering 81 percent of marketers have increased their website traffic using social media websites to promote their business.

We want to take a look at improving customer engagement across all social media platforms. If you want to see results using social media marketing, you have to keep your audience engaged with your business. Here are a few tactics to help to improve the number of people who interact with your brand online.

Focus on Valuable Content, Not Sales

The rules of social media marketing and product marketing are very similar in one regard. You have to show potential customers that you have something valuable to offer them for their time and money.

When creating a product or service, we market items based on their function and the way they improve their lives. When looking to increase your engagement online, you have to focus primarily on the information you’re providing. Consumers love learning about new topics and expanding their knowledge on things that interest them.

As you develop content for your blog or posts for your social media account, think about how the information you’re providing will make the consumers feel like your content, and your business is valuable. A good rule of thumb here is to talk about your niche as a whole when on social media, not just your product or service. For example, instead of just marketing your new gardening tools, you would want to write a piece of content about how to care for a garden and include your links in the content. Consumers might not care much about a new product, but they are interested in learning how to grow and care for a beautiful garden.

Create Polls, Surveys, and Contests

The next way to improve your social media engagement stems from the way that you interact with your followers. There are several ways to handle this scenario, depending on your niche and service. For example, many websites create poll or survey forms that allow consumers to voice their opinions.

YouTubers around the world use this tactic to reach their audience. They will ask a question about what video they should create next. The result of their survey is customers engage with the YouTuber with the hopes that their opinion will result in seeing a video on a topic that interests them. In many cases, it’s possible to view survey results and engagement with Google Analytics.

Similarly, you can create a contest or giveaway that rewards consumers for engaging with your business. How many times have you seen a post on Twitter that says you must share, comment, and like the post to enter a contest? Chances are, you’ve encountered this situation multiple times while browsing online. This is a great way to get customers engaged and recruit new followers.

Provide Chat Options

Many businesses have a problem with keeping their customers engaged because they do not respond to live chat messages on their social media accounts. If a potential customer has a question or concern, you can use your in-house chat team, an outsourced team, or a chatbot to address customer questions and concerns.

It’s possible to set up multiple channels for your customers to chat with you while on social media. Companies will often set up an automated chat system to answer common questions about a product while having another team available to help with high-level concerns such as a customer not getting a product they ordered or refunds.


There are multiple ways you can improve the way customers engage with your business on social media. Now that everyone has a phone in their pocket and they are continually checking various social media profiles, it’s easier than ever to engage with your audience. The key to success when marketing online is making sure you’re always growing and offering real value to the people who invest in your product or service.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


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