How to Find Your Blog Worth (and How to Increase It)


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Are you wondering about the worth of your blog? There must be times when you might want to sell off your blog.

The reason behind this can widely vary from person to person. Some of you might be bored of doing the same thing, while others might be interested in starting a different niche. For others, it might just be a hobby to create and sell websites, and now you might be seriously considering it as your side hustle.

Whatever the reason may be, you need to know your bog value if you really want to sell it. Not knowing it may stop you from selling it simply because you don’t really know what price to ask for it.

And if you still want to sell it without knowing the true worth, you might end up selling it at a lower cost than what it’s actually worth. This will only mean leaving money on the table.

But now you don’t have to do that anymore. In the following section, we’ll look at how to find your blog value and how to increase it for more profit.

So let’s get started.

How to Calculate Your Blog Price?

When selling your blog, it’s important to remember that people will buy your blog only if it’s worth buying. You can encourage potential buyers to invest in your blog, showing them that your blog is worth generating good revenue.

There are several factors that can influence your blog’s value like, your annual net profit, monthly revenue, revenue streams, etc. But what’s more important is to understand and identify the revenue your blog is currently generating for you. Based on that, you can evaluate its selling price. Just use the following formula, and you’ll have your blog’s current worth.

Monthly revenue x 12 months = sale price

Now you know how to calculate your blog price, let’s look at how you can increase its value.

How to Increase Your Blog Price?

Sometimes you may not be very happy with the sale price of your blog. At such times, you might want to hold on to the sale for a bit and work on increasing its value. However, increasing your blog value doesn’t depend solely on one factor. There are various factors to look at in order to raise your blog value. Let’s look at some of them.

1. Increase your Organic Traffic

One of the most important factors that will help you get a good price for your website is your blog traffic. No matter how much you earn from paid ad traffic, it’s your organic traffic that people will look for.

A good amount of organic traffic will ensure that the new owners don’t need to put in too much effort to make money from the blog. They might have to tweak other details a bit, like the design but working on keywords is not something they might want to work on. So make sure to use the best SEO practices from day one and indulge in proper keyword research as well.

Remember that securing a good position in Google takes time. And that too if you follow proper guidelines. So make sure not to waste much time to get started and try your best to do it from the very first blog post you publish.

2. Diversify your Traffic Source

Organic traffic is important, but attracting good organic traffic can be time-consuming. That’s where other traffic sources come into play. So apart from using the best SEO practices, you should also focus on attracting traffic from other sources like social media, email, referral traffic, etc.

To attract traffic from social media, you have to have a strong social media strategy. Simply sharing your content on your social page won’t help. You also have to ensure that this content is visible in your follower’s feeds. To make that happen, you have to actively maintain your social presence. Engage with your audience through likes, shares, and comments. The more you will engage with them, the more visibility you’ll attain. This will encourage people to click on the content you share with them.

Similarly, you can send powerful newsletters to your email subscribers to encourage them to visit your blog. Some marketers even use guest posting as a tactic to attract people’s attention. Guest posting is a great way to increase your visibility and establish yourself as an expert. It also helps build credibility and improves brand awareness, both of which can encourage people to visit your blog.

3. Grow Your Social Media Following

You may not consider it important to have a strong social media presence for your brand. But a good following shows that you have created brand value for your business. This again will help build trust, and people will confidently visit your blog because they know that they can have quality content in your blog.

So work on having a strong social media strategy for your business, even if it means creating some aggressive sponsored posts. It’s a good way to get more visibility and grow your followers.

So that’s about finding your blog worth and increasing it to gain more profit from selling it. Now it’s your turn to use these tricks to grow your traffic, increase your revenue and increase the overall value of your blog. But if there’s something that I have missed, or if there’s another tip that you’re using for your blog, do let us know in the comments below. We would love to hear from you.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


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