How to Ensure Your Sales Appointments Aren’t Just Appearances


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Wampeters, Foma In “Wampeters, Foma & Granfalloons”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today?

If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done. While it grants an air of seriousness to a business meeting, it doesn’t necessarily lead to closed deals.

Find out more about the difference between an “appearance” and an “appointment” in this week’s PowerMinute.

PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.

Republished with author's permission from original post.

Dan McDade
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.


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