Today eCommerce has become a norm. It is no more counted among the emerging field. eCommerce has materialized into one of the popular sectors worldwide, changing the way people shop. According to Statista, there would be over 2.14 billion online purchasers of goods and services by 2021. It also finds that the eCommerce revenue could reach 6.54 trillion US dollars by 2022.
Today eCommerce companies face several challenges. Some of them are designing the right product, finding the right employees and suppliers, generating traffic, managing leads, storing, logistics, inventory, etc. The most important challenge which businesses face today is choosing the right technology and technology partners.
Saying, technology plays a vital role in eCommerce’s growth is an understatement because technology drives eCommerce in many ways. eCommerce is upgrading and evolving as per the technology trends and inputs. Hence, eCommerce businesses should constantly adapt to the latest trends in the market and stay informed and prepared.
Below provided are a few eCommerce trends that you can incorporate and help your business stand out for your customers.
Trends to enhance your eCommerce website for long-term success
1. Mobile shopping is a major game-changer
Today’s internet users are inclined towards accessing the web on their smartphones. Be it about checking social media accounts, shopping, or watching videos, the majority of them prefer using the same. A study has shown that at least 72.9% of eCommerce revenue will be generated through mobile commerce or mCommerce by 2021.
The increasing use of mobiles has surged eCommerce’s growth as it has made shopping much easier, faster, and convenient. The majority of online shoppers are under 20 to 40 years, who are impulsive shoppers and tech-savvy. This group of buyers is more concerned about brand, fashion, and style than the product price. Hence, whenever a product lures their eyes, they waste no time in making a purchase.
As a result, we can say that having a mobile-optimized site is a necessity. To enhance customers’ experience, businesses even go for having a mobile app. Moving on, professional SEO services also help in developing mobile-friendly sites and applications for your eCommerce business.
2. Augmented Reality is improving the online shopping experience
Though online shopping has a lot to offer to the customers, but it lacks in offering the product’s real feel before making a purchase. But not anymore, as Augmented Reality (AR) is here to deal with this issue. AR helps in visualizing the product and allows the shoppers to try on the product virtually. For example, if someone is buying a ring or wristwatch, he/she can try it on virtually and gain more confidence in their purchase.
Even furniture stores are no way behind providing their customers the look and feel of placing their unique furniture at their favorite corner of the home. Any customers visiting their store can virtually see how a sofa will look in their living room. Augmented reality provides a win-win situation for companies as well as buyers.
eCommerce businesses should never overlook the idea of using the latest technology to offer a better shopping experience to the buyers. You can consult Panacea Infotech to build a Magento eCommerce development site to make the best use of augmented reality technology for your business.
3. Providing various payment options
Providing various payment options is also one of the important ways to attract customers to your website. Though debit and credit cards are the two most popular forms of payments, other forms of digital payments also make their way to influence buyers. Some of the popular payment channels are Paypal, Google Pay, Apple Pay, etc.
The availability of different options eases the mode of payment. Many sites even save the customers’ details, so they don’t have to keep typing. This mode of invisible payment saves time and makes the shopping process smoother.
While preferring the one-click payment option, buyers also want to get the assurance of their security. Hence, companies must look towards winning customers’ trust by enhancing security. Another eCommerce payment option that can become a trend will be subscription plans. Many experts share their opinion that more number of e-retailers will offer subscription services in the coming years, which will bring benefits to both the customers and companies. As buyers will have a customized plan that suits their budget, companies will now have an opportunity to acquire long-term customer rapport.
As a result, by offering multiple payment options to the customers, eCommerce brands stand a chance to improve and increase their conversion rates and prevent cart abandonment.
4. Sustainability adds to the trust factor
As the world is growing awareness about following eco-friendly practices, brands must focus on this angle. Today, sustainable brands are getting popular, and customers have become proactive to enquire about the environmental-friendly measures businesses are utilizing.
As an eCommerce business, you can look at different ways to ensure sustainability, including eco-friendly and minimalist packaging measures, engaging with sustainable brands, reducing waste, and more.
5. Personalization for better customer engagement
With the growing technological demand, eCommerce businesses are up to offer personalized services and increase the number of their loyal customers. Mobile personal assistants are just one example. Brands are also connecting to their potential clients via social media sites where they hang out and even use emails and other channels to communicate.
By offering a personalized experience, companies can provide better product recommendations and send out unique/personalized messages to the customers. Now eCommerce companies can offer not only a comfortable shopping experience but also better conversion rates.
6. Voice Search is burgeoning
Typing keywords or queries on the search engine could be a passé in the near future as voice search usage is burgeoning and gaining prominence in internet usage. Today, many smartphone users are making use of voice assistants such as Apple’s Siri, Google Assistant, Amazon’s Alexa to play music or to know the news and even for online shopping.
In 2019, Microsoft conducted a study on voice technology and found that around 72% of people they studied used voice search via a personal digital assistant. This clarifies that eCommerce businesses should work on or alter their target keywords according to the voice search preferences. Also, they should hire a company that offers excellent SEO services to fulfill the voice search strategies.
7. AI is acquiring more number of rooms to revolutionize eCommerce
Artificial Intelligence (AI) is spreading its essence in almost every sector, and eCommerce is no exception. It is helping eCommerce businesses to make smart recommendations and offering personalized guidance to their customers.
Another key contribution AI is making in the eCommerce sector is being available 24/7 to assist customers with their queries by collecting real-time information. Chatbots are armed with answers to all possible queries of customers; hence, they are able to offer assistance any time of the day or night.
AI offers many benefits to customers and businesses, thus helping to elevate the eCommerce sector to the next level. Moving on, make sure to create dynamic pages that load faster after installing new technology.
The eCommerce sector is constantly evolving and has no intention to slow down. It will not take much time for today’s trend to becoming essential strategies of tomorrow. Also, many more trends are waiting to be explored to change the structure of eCommerce.
The only key is adaptation. Businesses need to learn and relearn to keep their brand name a step ahead of competitors and a step closer to the customers.
If you are looking for any technical assistance in developing an eCommerce website or implementing SEO strategies, etc., reach out to Panacea Infotech. We have years of experience in providing the desired solutions to our clients.
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