Thanks to recent world events, online shopping is experiencing one of the biggest booms in history.
This might be the right time for you to finally start that online store you have been planning for a while. But before you do, you might want to consider what impression you wish your store will give to customers.
Trust is one of the biggest challenges faced by new online stores. Even when you get customers to your site, they may not buy your product simply because the store appears new, and they have no way of knowing if it is legitimate or not.
Here are some steps you can take to earn the trust of customers when you still don’t have a reputation.
1 – Market on social media
One of the benefits of social media marketing is that it gives customers direct access to you and your content in a “neutral” platform.
You can earn their trust on social media websites by providing useful information and content. That trust will carry over when a customer decides to visit your store.
Through social media, you can both gain new customers and incentivize old customers to visit your store again.
2 – Make a good first impression
Most web users today have been browsing the internet for years. They may not be able to describe what makes a good website, but they can tell a poorly-designed site when they see one.
Invest in professional web-design, quality writing, professional pictures, graphics, and whatever else you can think of to make your store look clean, crisp, and professional.
These elements are crucial to help customers stay and browse your store, but also to earn their trust in your technical capabilities. If your store looks like it was built in 2001, they won’t feel comfortable sharing payment information with you.
3 – Offer strong customer support
Wary customers will often test your customer support before they make a purchase. Be ready to answer questions and provide help when necessary, be it through your store’s contact page or your social media accounts.
Make sure customers know you welcome both questions and feedback — answering questions can help increase your conversion rates.
It also helps humanize your brand, as customers are made aware of the people that manage the store.
4 – Write useful content
Content is a great way to earn the customer’s trust. Try creating a blog related to a niche that matches what your store offers. Then fill that blog with useful, SEO friendly content. Strive to provide real value with each post.
Customers who find out about your store through your blog will be a lot more willing to trust you.
Not only will your search ranking help provide proof that your business is legitimate and relevant, but the customer may see browsing your store as a way to pay you back for the useful content you provided.
Of course, starting an SEO strategy from scratch can be hard and time-consuming. You’ll probably want to get started right away, or you can skip a few steps of the process by buying a store that’s already successful. If you didn’t know that was possible, here’s where you can find an eCommerce shop.