How to Design a Great Employee Experience and Does it Matter


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Sometimes it becomes a big question arises in front of savvy leaders that to which they give preference customer experience or their employee experience. Employee engagement leads direct to the business success and higher profits. No one can identify it’s a customer experience strategy or the employee disengagement. When it becomes the confusion then connect the lines and dots between individual role and the role of whole organization. More energy comes out of the work when people see this connection. The leader must consider the employee experience on top then customer experience. But the here arises that what one should do to design the employee experience great.

Here are few steps that help to design a great employee experience for the success in business.

• Work on employee persona-personas are fiction character – For the most significant employee group it creates realistic representation. By the help of both quantitative and qualitative research the input is derived and it includes interviews, vivid narratives, images, voice of employee survey and other information that helps the company to find out the need of their employees. Motivations, goal, behavior, challenges, likes and dislikes are also outlines by the employee persona. To humanize and to bring persona to life, give each one a human name and face.

• Figure out the journey of the employee from ire to retire- A company or organization better know their goal and achievements. And the chart of an employee journey creates attentiveness towards the steps that an employee has to take and to accomplish their goal. The point is to explore all the important tasks, how the technology can enable the real time engagement and identify the key moment of truth. It works in overall employee relationship. The importance of mapping is the picture comes out hat how the employee experience works in employee-employer and the employee-customer relation these charts should be maintained and shaped by the voice of the employee and to be validated by the employee.

• Listen to the employee and incorporate their feedback into experience- To have success in the organization the leader must know what their employee think on the particular task. To know their views there are various methods like suggestion boxes, conversations and interviews. The importance of this is when you capture all these you can act. By following these tricks the frustration of employee will ends up when they tell something to the manager and they don’t listen to them.

Without your employee you can’t provide customer experience. If the employee are not properly satisfied and engaged then they will not give their best which is good for the company’s success. They will not give wow customer experience. And if the customers are not well served then they will never come back. Ultimately the employee experience matters in the growth of the organization.

As it is said there is no chick without egg and no egg without chick, so taking duos balanced the company and the leader works far better than only concentrating on single aspect. The relation of customer experience and employee experience is supported by the solid data and statistics and works together, but the problem arises when some of the companies ignore the employee experience and focusing on the stakeholder value which ruin the growth. But by following these simple steps one can have the great employee experience that will automatically takes the customer experience with it.

Wrapping up the whole topic employee eager to contribute to its success, because of the passion and enthusiasm for the brand or business. When we work together the victory is definitely ours.

Haris Saeed
An experienced professional with more than 9 years of working experience and a performance leader in internet technologies, including -Web Research, Analysis and Architecture Search Engine Optimization.


  1. Hi Haris! You make some great points about employee engagement and customer experience. I completely agree that without great employees then customer experience lacks. Companies who invest in their employees will see the benefits by engagement with their customers, in turn leading to higher levels of customer satisfaction.


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