How To Create A Unique Online Fitness Experience For Your Customers


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The fitness industry is a fast growing industry, According to Statista the global market size of the health club industry was $84.3 billion dollars in 2014, a 7.8% growth rate from the $78.17 of 2013. And most of them are switching to online fitness businesses for their needs.

This growth brings a lot of opportunities to health and fitness businesses who are marketing their products and services online.

Image credit: Pixabay
Image credit: Pixabay

How do you take advantage of this trend and how do you create a fantastic online fitness experience for your customers? Here are some tips.

1. Go online. Yes, traditional marketing still works and we don’t deny the value of old school marketing techniques. But relying on traditional marketing won’t cut it in this digital age. Build your presence online by creating social media accounts, a good website and a great digital marketing strategy. Whether you’re a personal trainer or a supplier of green powder, shaping your online brand is beneficial to your business. That’s the first step.

2. Improve customer experience. The good thing about going digital is that everything becomes real time. Got a question from your customer? Got complaints or negative comments? You can address these issues the moment they crop up. It is easier and faster to resolve issues, provide answers and engage with your customer because you are not restrained by location and your business hours. You can assist your customers anytime, anywhere.

3. Give them all the details they need. They often say that “less is more” but I believe that when it comes to online products, customers need to have all the information they need in order to come up with a buying decision. The customer will be able to make an informed choice when they know what they are buying.

4. Go mobile. Don’t forget your customers who are always on the go. Having a mobile friendly website ensures that your customers can still order your products even while working out or eating out with friends.

5. Be reachable. Provide your contact details on the website and all other marketing materials. Create a contact page on your website, list down your phone number and email so your customers can easily reach you if they have questions or concerns.

6. Offer live chat. Nothing is more helpful than having someone assist you during your order process or answer your questions real time. Being able to resolve your customer’s issues enable them to make buying decisions faster and easier.

7. Make your check out customer-friendly. Who wants to bother with all that fuss just to finish the order? You’re more likely to have abandoned carts and lose customers if your checkout process is complicated. An ideal checkout would only need a quick summary, payment options and delivery details.

Creating a fantastic online experience for fitness and health customers takes more than just creating a website and selling your products online. You need to be attentive to their needs and make sure that they are happy with your products and services. If you do this right, then not only will your business grow, it will also be easier to do marketing in the future.

Katina Beveridge
Katina is the superwoman behind Strategic Online a Sydney-based digital marketing agency that provides strategic digital marketing solutions to businesses of all sizes.


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