How To Commercialize Your App


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My app is my perfect business marketing tool….
It is so good to know that you understand the worth of your mobile app and the changes it can bring to your business marvelously.
A mobile app for your business is not at all alone in the game, but there are so many strong players in this game and you have to deal carefully in order to make your app successful and get commercialized into the app market.
When I talk about app commercialization, I directly hint that how to market your app so it can make money?
I know it is not an easy journey since there is already an existing pool of apps in the market, which makes it hard for your app to survive in the market, but unless you commercialize your app in a planned way it would never gain the deserving recognition.
So below I have collected few points which would help your app to get commercialized with an ease…so let’s dig out the secrets further…
App needs to have an online presence
Here I am indeed not talking about the social media button integration in the app, but what I am referring to is the online presence of your app. An online presence for your app is hugely celebrated by the users and they admire to see your app related information already making around on the internet.
But as I always suggest, that the information always need to be balanced and needs to be reflected over the internet in a very calculative yet enticing manner, failing to which you merely receive the rejection from your potential users.
To serve this purpose a promotional website comes in handy for your mobile app, which allows your users to take a sneak peek at your app and its functionalities and how are they going to benefit them.
Ensure your app is well described through the promotional website portal and must have some relevant info about the mobile app and must depict how this app going to bring change in the users’ lives, you can introduce app teasers/ videos/ screens but everything needs to be rolled around the app usability.
Let a blog speak for your app
Content marketing has an everlasting effect on readers’ mind and if the content marketing comes into existence through the different modes of content preferred by users, then it becomes an inseparable part of your mobile app marketing.
When you introduce your app on the promotional website, then adding a blog page would help you in various ways.
The very thought which grabbed my mind, when I opted to write here, that most of us would be thinking that how and what can be written for an app which is under development?
A very valid question….
First and the foremost, content bears the power, which can help the users to visualize the real existence of a product, even when it is not physically available in front of the eyes.
It all depends on how you play with the words to describe your app’s usability and expertise.
You don’t need to indulge in a boring and conventional content writing which only speaks of the Googled information at large and makes no sense to the users, to get a personalized feel.
Rather get your app the dose of story blogs, situation blogs and mention every type of information which you feel your users go through daily and finding hard to combat with and your app can come handy in such situations.
It would require a little research and deep analysis of app functionalities and the users’ demands, but once you get a hold on these factors, trust me your blogs would be read and praised by every user since somewhere down the line, they would be able to relate themselves with the blogs’ content.
Also ensure to keep sharing these blog links on different sharing portals, and help your blogs to shout aloud the significance of app at large.
Don’t avoid app store optimization
It sounds little tech-mucky when I call the term app store optimization, but eventually, the ASO has a deep down meaning and worth and is something more than which meets the eyes.
ASO does work as the self-taught SEO of your mobile app, and it gives loads of benefits, only if it is understood and considered well.
Don’t take my above-mentioned words wrong, ASO does not replace SEO, and integrating both is beneficial, but here I have merely given a correlation…
The very next point am going to cover is that how to integrate the ASO strategies in the mobile app?
So listen, it is not a rocket-science, but require an attentive mind, ready to give attention to every required detail, such as:
App name– the app name bears the significance, beyond your imagination, and needs to be picked carefully , around certain guidelines, like- it needs to be unique, it needs to address the app functionality, it needs to short and crisp, also it needs to be easy to pronounce…
App description– the description which is added as a descriptive guide for your app, allows your users to understand, what this app is all about? How does it help the users and also, it needs to have some keywords like Free app…to allure the users further.
Keyword Insertion– Yes your app is largely found out on the basis of keywords it contains like, the best game app for kids and so on, but here you need to keep a note that your mobile app does not have over-dose of keywords, but they are available in the moderate form.
App Screenshots/Video – The app screenshots play a vital role in promoting your app, you need to use the permitted number of screens on your app platform, and make sure your app screens are expressive enough to explain the app features and functionalities in detail.
Ratings – Yes, don’t fiddle with the rating part, although it has the lot more to do with the app quality your app offers, so invest your energy in gaining the positive app reviews, which allow your users to trust your app.
Following these practices, indeed help your mobile app to get commercialized with an ease, but yes the most significant aspect which makes or breaks your app reputation fully is the selection of app Development Company.
The selection of right iPhone Application Development Company is not easier, but you need to pick the company on certain factors to get a right deal for your app concept requirement.
So until I come up with my next blog, please keep reading and showering love on my blogs….
Take Care

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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