Influencer marketing has become a very popular way of making money online. Many people who pursue this career seriously are easily making five to six-figure incomes on Instagram.
This leaves no doubt about why so many people opt to quit their jobs and become influencers on social media. But the problem is that not everyone can find success in this career and make that kind of money.
You need to have a proper strategy for that. Instagram is not just about sharing pictures. It’s more than that. Although social media influencer appears to be an interesting career to pursue, creating a nice account that attracts thousands of followers isn’t that easy.
But that doesn’t mean it’s impossible. So in this post, we’ll teach you how to strategically become an influencer on Instagram and make money from it.
In doing so, we’ll assume that you have already created an Instagram account. We’ll see what else you need to do to make your account a strong one.
So let’s get started.
1. Post High-Quality Images and Videos
If you check out the Instagram feed of any influencer, you’ll notice one thing in common. And that’s the quality of their images and videos.
Knowing how to click and edit good pictures is one of the most important factors in increasing your fan following on Instagram.
Being a visual platform, Instagram is a lot about the aesthetics of your pictures. That’s why you’ll find a lot of options on the platforms themselves that help you make your images and videos stand out. This can be by using filters, effects, etc.
But the key is in making your content stand out. One way of doing that is by upgrading your photography and videography skills. Investing in learning how to click good pictures that stand out. You may not always be able to click great pics, and that’s okay if you can edit them to make them look good.
Another way to make your pictures stand out is by choosing a specific style for all the content you post. This will help your audience differentiate your content from that of others. It helps you have a unique style and gives your pictures a creative touch too.
2. Capture and Share Interesting Moments
To be an influencer, you should be able to attract people to your feed and convince them to follow you. One way of doing that is to capture and share interesting moments. People love looking at such content.
You can capture interesting moments from your life every day and use them to create a story. For example, you can show them your morning routine. Tell them how your day starts, and capture the important moments of your mornings.
Doing this can be a wonderful idea to create content that engages your audience and makes them curious to know more about you.
This will automatically encourage them to follow you. Remember being an influencer is about influencing people to follow you.
3. Make your Feed Catchy
As mentioned above, Instagram is about aesthetics and visual appeal. When a follower visits your profile and finds it interesting and visually appealing, they are more likely to follow you.
So always try to make your feed look pleasing to the eyes. This helps you add personality to your profile. As mentioned before, you can pick your own style or layout to make things interesting. You can also opt to use a specific kind of background for your images or use a specific font, filter, etc.
Just be consistent with your style. This will help you create a brand identity, and people will be able to recognize you even without looking at your user name.
4. Engage Meaningfully
Another important factor to consider when trying to build your base as an influencer is to engage with your audience. You can do that by liking and commenting on their posts. Many influencers even go live where they can interact directly with their audience. This helps them know what their audience expects from them.
You can do that too. Other than that, it’s also important to use the right elements in your posts to increase engagement. For example, make sure that you add a CTA, use relevant hashtags, etc.
Also, make sure to monitor the right timing in which you get the highest engagement and leverage it to boost your engagement. You can also organize giveaways to attract more followers to your account.
Over to You
Building a strong base as an Instagram is challenging. But if you know the right way to do that, you can easily achieve your goals. Follow and keep an eye on similar accounts in your niche. Like and comment on their posts and boost engagement. This will not just give you an idea of what’s trending in the industry but also help you build relationships with other influencers.