When it comes to business marketing, using a single marketing strategy is not enough. Technology and also the business world is constantly evolving so sticking with an old strategy may not be effective for customers nowadays. Therefore, there is a need to make changes and consistent improvements that will guarantee your desired results in the long run.
So are you wondering how you can improve each stage of your sales funnel with cost-effective strategies? First off, you should know this: the necessary marketing improvements you need to make are those that will boost both your business brand awareness and your profitability.
You can do this by optimizing each stage of your sales funnel, from the awareness stage to the point of sales. Also, you can incorporate some click funnel strategy such as Actionetics and inclusion of membership option in your sales funnel.
Here’s how you can optimize each stage of your sales funnel.
Use Efficient Lead Acquisition Strategy
One major mistake most businesses make at the early stage of their lead generation is having issues with lead quality. No matter what lead generation tools you’re using if your lead quality is low you will have a tough time with the conversion.
If you observe your lead conversion is poor you need to diagnose what the issue is and fix it. To know the real hindrance discouraging your marketing effort you need to do a total analysis of your sales funnel to see how effective it is.
Also, the strategies you use in generating your lead can affect its quality. The first stage in generating a lead that converts is by creating awareness. Most businesses aim their marketing campaigns at trying to convert a first contact meeting to a sale, if you have been doing this you should really change these tactics.
In a first time contact with your brand, prospects are usually not ready to buy. Most people will take their time to understand the concepts of why they will be buying from you. They try to gather as much information that will convince them before they make a buying decision.
Therefore, it’s not the right thing to do if you’re asking them to buy your product at their first contact with your brand. Instead, offer them a value that will make them comfortable to give you their contact. This is a better way to make them willingly enter into the next stage of your sales funnel.
From Prospects to Clients; the road less traveled.
The next stage after giving a value to the prospect and getting their information willingly is where the sales stage begins. This is where the prospect makes a decision either to buy your product or to not buy your product or to make a purchase later.
Remember, at this stage, they are definitely comparing your products or services to others competitors. They will be hunting for more information to justify whatever decision they will make. And what about you, what do you do? To guarantee you more sales in this sales stage you need to pay attention to details and know what your prospects are looking for.
Reach out to collect data on what your prospects questions, problems and doubts are. This will help you to forge irresistible marketing content that provides solutions to all questions they have in a way that will give your product an advantage over others. This is where you need the contact details you collected during the first stage of your marketing campaign.
You’ll need to start sending emails to your prospects email list and an effective tool that can help you with automated email marketing is the clickfunnels actionetics. Actionetics helps you to customize your marketing content using a template that is well formatted for email marketing.
Your email marketing content should contain things like price comparison, detailed benefits of your product and other genuine and convincing information that will make the lead convert into sales. You can also offer trial account or membership opportunities to show your prospects that you’re genuinely interested in them.
Follow Up After the Sale
After the sale, it’s not yet time to relax. I’m sure you won’t want to lose your hard-earned client’s to your competitors. Now is the time to do close follow up and improvise on ways to make them have a memorable experience. One smart way to do an effective follow up is creating a membership site.
Membership sites is an effective strategy when engaging and following up your clients beyond the point of the sale, it also ensures continuity and loyalty.
On a final note, let each stage of your sales funnel be about what value you can add to your customers. Asking the right questions through each stage of your sale funnel will help know how to tailor your content to suit your customers need. Following the tips discussed above is a sure way to add more sales to your sales funnel.
