Every mobile user at present unhesitatingly wants easy-to-access solutions irrespective of their diversity. The role played by the PWA Development Company is crucial for the users of the e-commerce industry who cannot compromise fast checkouts, loading speed, and efficiency of using the services anytime, anywhere. For this specific case, progressive web applications for mobile commerce help businesses increase their productivity for any online store with absolute transparency and ease. PWA also provides instant access to customers without any hassle. Companies are now hiring more PWA developers to meet the increasing demand for progressive web apps in IT. In this article, we will discuss how progressive web applications will change mobile commerce.
Understanding PWA
PWA or Progressive Web App development is a web technology for creating websites that feel like applications. Usually, PWAs are developed from the browser tab and they are not like native applications that the user has to download from AppStore. It is extremely responsive because of features like being lightweight across multiple devices including smartphones and mobile devices, having limited options like less memory, less OS space, etc. The fundamental approach of this solution is to offer enriched user experience across all platforms.
Basically, PWA is the technology of developing websites having the same look and feel as that of applications for the user. It can also be said that progressive web app development extracts the efficiency of native applications and finds them with the website elements in order to create the latest applications.
PWA In Mobile Commerce
Mobile eCommerce app development is exponentially drawing attention in the eCommerce industry and the websites here have many competitors. All these platforms offer the latest applications in order to make purchasing easy for the customers. However, using the native applications also has some drawbacks which makes users look for alternatives. Then comes the progressive web application which is not essential to be downloaded from the store. The possible reason behind this could be that in most of the cases users encounter limited memory space on their devices and it forces them to refuse to download the app.
PWA does not require a large space as compared to its alternative, hence it is easy for the users to use them for mobile commerce rather than the space-consuming applications. The best feature of PWA is that it works perfectly fine in poor internet connection hence we can count on it to deliver an enriched user experience. Ultimately, PWA solutions for e-commerce cross platform app development lead to an increase in conversion and revenue generation. It has made evident that smartphones have the potential to bring more than 55% of internet traffic. Considering the mobile commerce industry this number even gets highly dominating. Hence, the significance of PWA in mobile commerce is undeniably evident, and using the mobile-first approach industries can leverage this for their business objectives.
How PWA Is Beneficial For Mobile Commerce
Following a study, the solutions by the PWA Development Company have increased more than 60% of traffic in the stores. It is also lightweight for mobile devices which means that it has a suitable loading speed. PWA also doesn’t need installation and it can simply be added to the home screen through simple clicks. One of the best features of progressive web applications is that they remain functional in offline mode or in poor internet connection.
PWA provides an incredible browsing experience to customers on their mobiles as well as systems. Due to its compact size, PWA is capable of providing a flawless user experience to customers without strict processing concerns. Some lucrative advantages of PWA for the mobile commerce sectors include:
● Reduces the device storage space up to 25 times
● Helps increase the conversion rate for the stores
● Limits the bounce rate as compared to mobile websites
● It can work absolutely fine without the versions
● Supports push notifications feature
● Works efficiently across all platforms and devices
● Allows the business platforms to easily escape maintenance for the solutions
Features Of PWA That Will Facilitate Mobile Commerce
The features of PWA are aptly integrated using cross platform app development responsive framework to make them highly adaptive across different devices. This feature will win the customers for mobile commerce in the coming days. It also provides interactive layouts and engaging visuals for the web pages to elevate the customer experience across various platforms. Some acknowledged features of progressive web applications for mobile commerce are:
● Responsive Design- PWA is able to shift or adjust the width accordingly and it is also used for browser compatibility
● Personalization- Content personalization option can be used to save the information on web pages and use them whenever required in offline mode. This helps to reduce the page loading up to a marginal extent
● Icon And Home Screen- PWA allows websites to provide their launch icons and add them easily to the mobile home screen. The best advantage is that small and medium-sized businesses don’t have to force their customers to download and install the application and they can still get adequate traffic for their platforms. Similarly, customers will not be burnt to download the application and still access the features and services
● User-Friendly- PWA solutions can optimize a website to work faster and smoothly over mobile browsers. It also limits the page loading time and cache data stores the dynamics of a page that facilitate page load
● Security- Mobile commerce applications predominantly require the safety of the data service. This is convenient with PWAs over the native applications because maximum security can be assured using HTTP protection.
Conclusion
Many of the eCommerce app development platforms keep arguing about PWA and native applications. Native applications have their own benefits and features. However, PWA is phenomenal because of its stunning features and assistance to mobile commerce customers as well as store owners. It helps engage the customers along with gaining new customers for the business. Surely, Progressive web apps will be going to change the trends in mobile commerce in 2020.
