How Progressive Web Apps (PWAs) Can Boost Your Customer’s Experience?


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How can you deliver best when you don’t know what is best according to the customers? To know their level of best, you need to put your best in understanding their behaviour first. Wait, what??? Let us make it easy for you.

For a business, all that matters ultimately is how a customer feels. After all, a customer’s smile and satisfaction are what that pays off your hard work and investments of time, money and resources. Well, to achieve both, understanding consumer behaviour is something you must start practising now if haven’t yet.

The study of consumer’s behaviour will help plotting business strategies accordingly for your eCommerce site or ecommerce mobile app. Now that is understandable, but how transiting to Progressive Web Apps (PWA) can benefit your business and your customers? To know that let’s understand PWA a bit first.

What are Progressive Web Apps?

Progressive Web Apps can be described as mobile apps delivered through the web. They function like a native app providing app-style experience to the consumers but doesn’t have to be downloaded from an App Store. In short, it is a combination of a native mobile application, with everything that’s better about a mobile site.

PWAs run right in a web browser on their own. They load instantly even in poor connectivity and are always up to date due to the pre-caching feature in it.

Why as an eCommerce Store Owner You Must be Interested in it?

The behaviour of a consumer is studied by analysing the number and an average length of the site visits, bounce rate, checkout abandonment and conversion rates, page views etc. Along with the study, a progressive web app is required to meet a set of criteria set by Google and score good enough in it so the reasons why eCommerce owners are after it are below.

Faster Experience – Usually, responsive sites take very much longer to load especially during poor internet connections. Whereas with PWA, the customer will only have the starting trouble, as it will load extremely fast with every subsequent visit by a customer. PWAs will give your customers a smooth shopping experience and you an incredible conversion rate with its device level caching feature which minimizes the amount of data retrieved to support the shopping experience.

App-like Experience – Developing Progressive Web Apps at the hands of an experienced online ecommerce store app creator will help you make your customers cling to your app and come back to you more often. By making it appealing with excellent UI and UX features you will not only attract customers but will also give a push to your conversion rates as well.

Push Notifications – Shopping cart abandonment takes place a lot in eCommerce business. In order to avoid that, shifting to Progressive Web Apps can be a good solution as they push screen notifications to the customer reminding them about the items left in the cart, coupons, and sales alerts which can all improve repeat purchasing.

Offline Mode – The caching feature of PWA is so smart that it will enable your customers to shop at poor or even without an internet connection easily. What more a customer wants?

Zero Install – Even downloading an app seems like a turn off for a lot of customers. PWA need not be downloaded in that case, they can just be saved to the device simply by visiting the retailer’s mobile site.

Auto Updates– Unlike other apps, PWAs doesn’t have to be updated in the background or before the customer launches it on his/her device like a native app. They update on their own in no time without the need of any approvals.

Compact – Native apps take up a lot of storage space on phones, while PWAs need significantly less to fit in. Since it is not downloaded and runs on the browser, space issue will not arise at all. Your customers will be able to launch PWA straight from a URL and even share it on social media, email, text message, online ad, for anyone to use it instantly.

All the above features are enough to put a smile on the customer’s face and satisfy their demands and when both are achieved, a happy customer will stick to you forever.

Shift to PWA for a Better Tomorrow

As an eCommerce business, if you really want to deliver a rich and faster shopping experience to your customers then getting PWAs developed for your eCommerce store will benefit you without any doubt. PWA along with an excellent shopping cart app development solution will yield you more than you invested in for sure.

Rakesh Jain
Rakesh Jain is CEO and Co-founder of MobiCommerce, an eCommerce web & mobile app development company to build Magento Mobile App and PrestaShop Mobile App for online eCommerce stores. With an entrepreneurial experience of 14 years, he is a visionary who proactively look out for the next big thing.


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