How Helping Others Is the Best Way to Increase Your Sales Figures


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Businesses are always searching for the next best way to increase their sales. But sometimes you need to look at the principle of doing business. It’s all about helping someone solve a problem. Sometimes they don’t know they have that problem. This may sound like an unlikely strategy to generate leads, but it’s incredibly effective.

You’re going to learn about how successful entrepreneurs help others and how it helps build their sales.

Become a Mentoring Business

Mentorship in the business world works in both directions. Your employees can mentor your managers, and they can do the same in return. There’s a lot of value in this because mentored businesses typically increase their revenues by 83%. And mentored businesses have a higher chance of survival than non-mentored businesses.

In short, teaching helps your company’s survival going forward. The best way to indirectly increase sales is to promote a culture of teaching and helping within your company.

Make Networking Your Priority

Helping others requires you to find people to help, to begin with. Make it a priority to network with at least one person every day. Invite someone out to a face-to-face meeting once every week and find out what’s going on in their lives. Listening is an important characteristic of helping others, and it will help you to better understand the needs of your customers.

Connecting in this way is time-consuming, but it’s also the most effective way to connect with someone. It’s about taking advantage of the science of opportunity to promote your brand. Someone who listens is likely to get recommended to others. One of the biggest concerns of customers is that suppliers and vendors aren’t really listening to them.

Attract the Best Clients and Take the Stress Out of Lead Generation

Offering your help to someone can win you a lead through building up an authentic relationship. Provide some unsolicited advice early on into the relationship to grab their attention. It might seem like a small thing, but you’re showing them that you’re really interested in their line of work and their prospects.

Furthermore, you’re becoming friends with them. You know precisely what they need and they trust you to solve their problems.

This is a long-term way of doing things, but once you get up and running you’ll be shocked at how quickly you’re building a sustainable income. Apple this to a profitable small business industry and prepare for a big windfall.

Establish Yourself as the Expert

Helping someone isn’t as simple as offering that help. You need someone to trust you before they’ll accept that help. Remember that you’re not the only brand operating in this way. Crush your competition through becoming an authority and providing help to your leads. Taking your time to help others will show off your expertise and build up a relationship.

So how do you establish yourself as an expert?

This is all based on your online reputation. Producing useful content and going the extra mile for your customers is the only way to build this up. Establishing yourself as an expert is a long-term venture, and like with any reputation all it takes is one slip-up to ruin everything.

Benefit the Local Community

Helping out your local community is an easy way to make yourself a figure to be respected. Helping others grow their businesses without expecting anything in return will improve your image. Remember that the younger generations care more about working with companies that give back than ever before. Benefitting your community is as much a labor of love as it is a marketing strategy.

Happiness Creates Productivity

One of the signs you’re destined to become a millionaire is to be more productive than the next guy on a consistent basis. One journal discovered that people who perform an act of kindness are happier than those who don’t. And happiness also helps with productivity. If you love what you do you’re always going to work harder than someone who hates their job.

Helping others is as beneficial to you as it is to others.

Last Word – Building Up Your Sales Through Helping Others

In the beginning, you’re going to be investing time and effort into this. You might not see an immediate return, but this is about building up your brand for the future. The right brand image can be your strongest tool for generating more leads and more sales.

How has your business helped someone recently?


AJ Agrawal
I am a regular writer for Forbes, Inc., Huffington Post, Entrepreneur Media (among others), as well as CEO and Chairman of Alumnify Inc. Proud alum from 500 Startups and The University of San Diego. Follow me on Twitter @ajalumnify


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