How Guerrilla Marketing Tactics can help brands to promote during Coronavirus Outbreak?


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Everyone is experiencing a decline in traditional advertising channels. When we talk about digital ad spend, we can see that it has surpassed non-digital for the first time in 2019. Almost half of all dollars have been spent by advertisers, as per the eMarketer. The paradigm shift has encouraged luxury brands to enthusiastically go with “guerrilla marketing” or distinctive advertising models.

Through buzzy or memorable experience, guerrilla marketing encourages word of mouth marketing. Due to this, the product gets a promotion among the vast audience and reaches more people than expectations. Usually, the guerrilla campaigns are lower budget, relaxing brands from enhancing customer acquisition costs online.

Moreover, brands have again started to encashguerrilla marketing strategy as coronavirus outbreaks impeding the economy and brick and mortar retail. Not only, a major draw of guerrilla marketing tactics includes low cost on successful implementation; it also helps brands in establishing direct connections with the users through non-expensive social media platforms. The only need for a robust and successful campaign is that it requires a unique approach to attract the interest of people so that they cannot stop themselves from sharing their best in class experience with the campaign.

While in the past, guerrilla marketing reach was limited. Still, with the technological transformation, it now has the potential to pace up with the right strategy and idea in place and enhance the online experience worldwide. It is a bit critical to track ROI, but it is creating a buzz and is a cost-efficient way to get exposure.

Reaching more extensive base

Talking about Instagram stories, almost 500 million people use it every day as per the company. Brands like Gucci, Burberry, Copernic, and JW Anderson have initiated the AR face filter as an experiment by making their custom ones on the various social media platforms. Not just these different big players like Adidas, Zara, H&M, and so on are offering customization to their customers through the website. This helps the customers to customize their apparel as per the ongoing fashion trend. With apparel design software, fashion lovers can design their garments and preview them in 3D. This provides them the realistic experience before making any decision to purchase the apparel.

Moreover, social media platforms are also playing a pivotal role, as customers who are customizing their apparels virtually are sharing their creativity on social media channels. This is enhancing brand image and organizations. Making a perfect blend of virtual customization and AR filters, these brands can grow like never before.

Advance technologies and social media platforms have made companies guerrilla market their brands with the ways which are used to impossible before. With the Covid-19 spreading its arms, causing store closures, fashion retail is experiencing a decline and shift towards online shopping. Creativity and uniqueness are the two keys that can help brands in communicating with customers during the pandemic.

Amid the Coronavirus outbreak, brands can still have the chance to reach their potential audience via social media. Through personalization experience, you can attract the customers on your website. Channels like Instagram stories are proving as a big boom for these brands.

Custom fashion is the new ways how people can convey messages, spread awareness, and love when in such a tough time. Offering customization through the website, you can give your customers a chance that they can personalize their apparels and share their creativity on the social media platform. iDesigniBuy, in the customization domain, offers end-to-end apparel customization software, which helps brands to leverage and grab the attention of customers.

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Vivek Ghai
I have over 18 years of experience in the software services industry. I am also the founder of a software company specializing in web and mobile application development. I have hands-on experience in operations, digital marketing and business development in the technology industry.


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