How Does The App Size Affect The App Download Rate?


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To count the number of apps available in the app market is little confusing since every passing hour is just encountering a new app making its way to the app store, without a delay. The more number of apps in the app market is just the result of the ever-increasing demand for the mobile apps, coming all the way from the users with different demands oozing from their customers’ ends.

But in this rush, many mobile app development companies make an app, not craft it and the result comes as something which is not acceptable by the users, and in return only one thing happens, that is the unexpected uninstalls and the dislikes from your app users.

But why does it happen, this is not a question, but a concern, which every app developer wants to know and they usually find no relevant answer to this concern. Although there are many reasons which are responsible for this, but one aspect which hit the target largely is the app’s size.

How does the app size affect the mobile app download?
The mobile app size impacts the app downloads remarkably. When your app goes live in the app market, the very first thing your users see after the app reviews is the app size. This is the aspect which makes many users to raise eyebrows, and leave them amused whether to proceed or not with your app.

The first very issue related to the app size is the:

Concern #1
Data Consumption

Not every user utilizes the Wi-Fi connectivity, but there are few, who prefer to go ahead with their mobile data connection. The larger your app size going to be the more data your app is going to hog on.

You would be amazed to know that maximum number of people prefer to use the smaller apps, and the technology has given the sufficient knowledge to the users, that they check the app size before downloading it, and some who don’t, abandon the app in-between when the app is getting downloaded, considering the large app size.

Concern #2
Smooth Functionalities Never Happen

Your app is majorly utilized due to its functionalities and the unique experience it promises to offer to the users. You cannot deny the competition your app is going to face, and it would be hard to justify the app, if your app fails to impress the users with its functionalities, due to the bigger size of the mobile app.
Yes, many a time, users are unable to experience and utilize some of the high-end functionalities of a mobile app, since it requires more data consumption, and in the low-bandwidth app doesn’t function well, due to its enormous app size.

Concern #3
App Download Gets SLOWER

When users prefer to download a mobile app, from the app market, some of the apps give a pop-up message, that you need a Wi-Fi connection to download this app, due to the large app size, which not just irks the users, but it also brings them closer to a competitor’s mobile app which is small in size.

You need to understand your app has to be downloaded and if your app is of bigger size then it only takes more time to download, which is a negative aspect for your mobile app and it affects a larger number of your users’ preference to download your app.

Concern #4
App Storage Gets HIT

I think this aspect is very clear from its name itself, that it stands for the storage your app is going to cover on your Smartphone. No prize for guessing, the bigger app size, would mean the bigger coverage to be covered by the users’ Smartphone, and trust me if your app does not fit the demand of the users or does not come on the expectations’ level of users, then trust me your app due to its larger storage coverage would only see the uninstall.

Now I think, you can easily get the answer that why the app size is really a bigger reason for your app downloads. Thus you need to take care of the app’s size and must not give a reason to your targeted users to abandon your app without thinking twice.

It sounds so cruel and heart-wrenching when your app is not getting the deserving recognition, but that’s how the entire game of user-experience works for your app and you cannot simply let any app development company handle your app requirement.

Your app needs to be catered through a leading mobile app development company in UAE, so the best experience from every point and the segment of the mobile app would become vocal for its own features and functionalities, and would be given the maximum attention from the targeted audience in no time.

A right mobile app development company in UAE would have the required expertise and the experience in the app development field to handle your app requirements efficiently.

Thus to conclude I would like to say that pick a top mobile app development company and keep a track on your app size and keep it smaller, so users would be able to enjoy the functionalities of the mobile app to a larger extent.

Also, as always, keep yourself tech-updated and keep showering your love to all…

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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