How Digital Transformation is Helping Small Businesses


Share on LinkedIn

Digital transformation is a valuable opportunity for businesses to leverage technology so that they can deliver a cutting-edge user experience to their customers. Advanced technologies have helped businesses to provide better, faster, and accurate customer services than ever before. Technology like cloud, AI, and mobile phones have driven customers to be continuously on, associated, and in control. Social media has made a digital influencer community; the voice has brought instant delight and convenience for the customers.

According to the 2018 State of Digital Business Transformation research from IDG, nearly 90% of organizations have one thing in common: they either have or have to arrange a digital-first activity in place. As a small-business proprietor, you always seek out ways to progress your business while saving money—so this trend can not be ignored.

We see big brands’ reactions by prioritizing customer experience and conveying digital transformation techniques. Digital transformation works in a general sense of how businesses work and convey the best services to clients by using advanced automation in all zones of the business. Effective use of digital transformation, cutting edge innovation, and cloud has shown an aggressive path of success for small business.

Digital transformation assures that SMBs can proceed to provide extreme customer experience to the clients by supporting their changing behaviors and needs. It doesn’t need to be complicated to be effective.

Here’s how digital transformation has been helping small businesses:

Streamlining functions with automation

Identify which administrative tasks you and your employees repeat often. Is there a manner to automate the responsibilities or streamline the process required to do them? For example, you can generate invoices and bills using an updated CRM and accounting software program to keep away accounting errors or use electronic mail to generate reviews on how your clients have interacted along with your campaigns.

Ensuring accuracy and prevent errors

Automating tedious tasks like managing business data can assist in reducing human error. You can use task and assignment control gear to assign and control tasks and deadlines. This feature allows you to make sure that you don’t leave any critical error in your daily operations. Digitalization can assist your organization to take away mistakes at each stage. This helps you to increase accuracy and decrease rework.

Helps in making informed business decisions

In this digital world, where businesses are striving to be competitive, big data is a blessing. Data insights are the important drivers to get boom and success in the business. There is much analytical equipment that helps in analyzing, boosting, and examining the overall performance in the websites, advertising, and marketing campaigns in real-time. These insights assist small businesses to make knowledgeable selections based on totally what works properly and what doesn’t.

Saving time and money

Pennies saved are pennies earned, even for businesses with growth goals. Before taking over grand opportunities, remember how digital transformation may make present strategies inexpensive and easier. Digital transformation would help you to run everything on the cloud and seamlessly let you manage tasks on advanced CRM.

Creating a collaborative environment

Every organization that undergoes a digital transformation, will accomplish it uniquely but all come away from the process with higher collaboration and cooperation. When anybody is operating collectively to offer customer support, or enhance productivity, it builds belief and promotes transparency in the workplace. Employees finally feel greater engaged and satisfied.

Thanks to digital transformation, there are large growth opportunities for small businesses. You can adopt digital technologies, tools, and techniques to boost up the growth of your business.

Using massive data and analytics assists you to make great knowledgeable selections on your business. You can easily use digital transformation for the latest thoughts and techniques to enhance the journey of your customers at every step.

Kapil Rana
Kapil RANA is the promoter and Chairman at HostBooks, Inc. a FinTech company based in California. He is a qualified CPA (Ireland), Fellow Chartered Accountant (India), and continues to dedicate his life to learning and sparking the fire of knowledge.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here