How Digital Transformation Can Attract New Customers


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The world is increasingly turning into a digital space, rather than a physical space. This is a matter of fact and you couldn’t dispute it if you wanted to. Consumers are increasingly looking online whenever they want to buy a product or service and we spend more time on our social media networks than we do speaking with our actual friends. This digital transformation of the world has already been felt by businesses around the country and the world.

When consumers are looking more towards search engines to find products than walking around a mall, what kinds of impact is this going to have on your business? Are you going to be left in the dust with a website that can actually bring the customers to purchase your product or service? These are questions that are on every business owner’s mind in today’s age and should be answered ASAP if you want to be successful. Keep reading down below about how you can be part of this digital transformation and ensure that your business is on top of the game to be successful in this day and age.

Making Your Website Mobile-Friendly for Your Customers

First of all, we’ve got to talk about mobile. More and more customers are turning towards their smartphones to make purchases and find information, rather than getting on their laptop or going outside. It’s just way more efficient to ask Siri to find information about a product, rather than talking to a real person. And this trend of searching for things on mobile devices isn’t going anywhere, anytime soon.

That’s why you have got to ensure that your website is not only looking great on desktops and laptops, but is mobile-friendly for those millions of people searching on their smartphone. There are plenty of easy ways to get this done yourself if you do a quick search on Google or in case you require a professional design then you can take help of front end developers who have good grasp over HTML5, CSS3, AngularJS and jQuery. When your customers can easily access your site on their phone and can navigate around without a problem, they are much more likely to buy what you are offering to them. If they can’t find the right buttons because your site is not optimized for mobile viewing, then this is going to turn them away and they’ll find one of your competitors who do have a mobile optimized site.

Being Social with Your Audience

Being on social networks just isn’t optional anymore for businesses that want to be successful. If you haven’t created social media accounts for your company, then you’re already behind. That’s because most of your consumers are going to be out there on social media. You could be reaching out to thousands of more paying customers if you had those social media accounts. From Twitter to Facebook to Instagram, all of these accounts are going to give you the opportunity to actually engage with your customers.

And it’s been shown in recent years that those companies that regularly speak to customers on social media networks are more successful than those that don’t. This is because consumers are looking for companies that are easily reachable on social media and actually care to speak with them about products and services. When you do this, your company will seem much more personal, rather than this big, monolithic giant that can’t be trusted.

Making Those Mobile Payments Easier

As we mentioned in the first point, more and more customers are looking towards their smartphones to make purchase, rather than getting on their computer or going to a physical store. However, it’s not enough to just optimize your site for mobile viewing. You should ensure that your payment process is optimized for mobile users. This means making the purchase process super simple to fill out on a smartphone keyboard and allowing plenty of payment options. This will give customers many more options to buy your product than if they could only enter their credit card information.

Using QR Codes to Get Customers Buying Your Products Quicker

Have you ever seen those little black and white squares on flyers and other physical marketing materials? Those are called QR codes and are fantastic if you want to bring more customers directly to your product or whatever you are offering. When a customer waves their smartphone camera over this QR code, it will take them directly to your website or product page. From there, these people are much more likely to turn into a paying customer, as they are already looking at your product. You can be pretty creative about where you put these QR codes. You can add one to the signage at the front of your store. Or you can add them to the flyers you pass out on the street.

Utilizing Email to Your Advantage

You might think that email is pretty defunct in this digital age of social media, but that couldn’t be further from the truth. Email marketing is still an amazing way to get in touch with existing customers and try to convert new customers. Your company can easily get an automated email marketing service onboard to get these email newsletters out to those people on your email lists.

And there are tons of things that you can do with email! You can feel free to be as creative as possible. You can offer regular discounts on certain products. Or you can offer a newsletter to anyone who comes by your website. Or you can send out some advice regarding the industry your business is in. No matter what you do with email, make sure to have it as one of your main strategies to succeed in this digital business world.

Other Methods to Use Technology

And there are plenty of other ways that you can utilize technology to attract new customers and convert those visitors that come to your website or store. For example, when customers come into your store, they can automatically receive a text that offers them a limited time discount on their purchase. Or they can get some coupons in the mail, based on how much money they spend during a certain period. Try to be creative with how you use technology for your advantage!

And there you have it. These are the top ways that you can transform your company to succeed in the digital world. Which of these methods have you already tried and which ones should you start implementing?

Himanshu Agarwal
Himanshu Agarwal is the Founder & CEO of a Digital Marketing firm SmartWeb. He is an online market analyst, startup strategist and a writer. He has written on several topics including content marketing and technology. When not writing or on laptop, he loves spending his time reading inspiration books and watching movies.


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