Great piece on the value of creative traditions over at Lateral Action – about how understanding them can lead to greater creative output. Mark McGuinness talks about the 400+ year old, Japanese form of theater known as, Kabuki, how it’s a vital part of the Arts’ tradition, and how tradition and innovation can indeed go hand in hand.
Fascinating read. In addition, Mark has some wonderful advice for learning from a creative tradition. It’s also a great summary of things to look at when designing new products. When I prepare a group for a brainstorm I have them look at these very topics, so I was pleasantly surprised to see the parallels. He summarizes beautifully:
Every creative tradition is a treasure-trove of inspiration and knowledge. Unless you know what past masters have done — and why and how they did it — you are limiting the palette of creative options available to you. So if you are serious about your creative discipline, you need to learn about its history and traditions.
Run through the following list and make a note of how well you know each category within your creative field:
- Classic works
- Contemporary works
- The avant-garde
- Works from your own country
- Works from other countries
- Critical reviews and studies
The list is great summary of what to look at when you need inspiration for solving a problem.
- Classic works >>how did people solve this problem in the past?
- Contemporary works >> How are people solving this problem now? (These are the mainstream soluitions)
- The avant-garde >> What are people on the cutting edge doing to solve this problem?
- Works from this country and others >> People deal with problems in different ways in different parts of the world, or even in the same parts of the world! Look for examples of Positive Deviance.
- Critical Reviews and Studies – Look in the literature. This also includes patents. I would also include Nature here. Does anything in Nature resemble or shed light upon your current problem?
More great advice:
Do not avoid works or artists you don’t like. You don’t have to like everything, but if you want to be more than a keen amateur, you need some knowledge of every aspect of your field. Even if you only confirm your negative judgment, it’s better to do this from an informed position than dismissing things without getting to know them. And you might even surprise yourself by finding some diamonds in the rough.
Pay attention to those products that you don’t like as well as those you do. How did they solve a problem? Are they trying to solve the same problem you are? Look for the method behind the madness.
When looking at the past,people tend to think that we’re going backwards. Nothing can be further from the truth. Use those older designs and ideas as springboards for new ideas!
Don’t worry that your work will seem derivative or unoriginal. Treat these dialogues with the past as experiments, to be discarded if you don’t like the results.
Newer materials and manufacturing methods are constantly stretching the boundaries of what can be accomplished. Very often past solutions can be given new life by changing the materials and manufacturing methods. Adidas did this by utilizing 3D printing in the time honored running shoe.
Next time you’re confronted with a problem that needs to be creatively solved, spend some time dancing with the past and present. Your future will contain innovative and creative solutions!