How Coupons Can Be a Marketing Weapon On Restaurant Marketing Arsenal?


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Any business, small or large, requires a lot of efforts and inputs to get established and flourish further to turn out to be amongst the best of its competitors. Owning a restaurant is one of the most common business ideas today because of course; who doesn’t like food? But, making this common business successful one is all in the hands of the owner and of course the marketing he does for his business.

The owner as the captain of the ship has to be a great leader and commander for the team of the restaurant to follow and abide by his orders and implement his ideas in the most applicable way to attract the foodies. It is not just the food which brings a hungry man to the door of your chamber, it is a lot more other things which include the decor or the infrastructure, the tidiness of the surroundings, the menu card undoubtedly and the offers or coupons of discount available on the starters, dishes or deserts of the menu.

Marketing, today is the easiest way to spread your business and get customers for your services. Similar is the case with the restaurants and all the food trucks or vans we often tend to witness easily on the corner of the roads. Healthy marketing of your business is a key factor in the development of a business.

For restaurants, an important weapon in the marketing arsenal is coupons. The more enticing and encouraging seems to be the coupons, the more customers you attract. Restaurant coupons online play a very significant role in transforming your customer into a regular customer. They are the most basic entity.
If you never thought to use coupons for as a marketing weapon for your restaurant, here I why you should start doing it right away.

1. Coupons are catalysts
Coupons are the easiest way to boost the rate of customers in your restaurants. They are one of the main reasons for both the failure and success of a restaurant. Coupons directly influence the choice and decision of a customer about which restaurant they should choose. Coupons are the catalysts that trigger a first-time visit to the restaurant and also keep the other people pushing your door from time to time. Well, the food should be delicious too and with a discount code, you are wining over your competitors. Who doesn’t like good food with a discount price. People tend to be attracted from services and products with a discount price.

2. Coupons and Food Apps
Partner the name of your restaurant with any of the leading food apps which are widely accessed by the people through their smartphones or laptops. The Internet is the most powerful weapon to be used for the promotion of your restaurant in the eyes of the thousands of people. Having these customer-friendly food apps as your promotion partner is a very big boon to the acceptance ratio of your business amongst the customers. People love having discounted rates and free coupons on their favorite food and food apps just do that for you in a more advertising and official manner.

3. Coupons and social media
People spend more of their time searching for their favourites on Instagram and Facebook than surfing for it on Google. Therefore, having an official social media account of your restaurant is a must in order to boost the foot traffic at your restaurant. Regular display of available discounts and coupons would only prove out to be an asset in the marketing of your services. In fact, in order to be more focused towards the establishment of your business via social media, you must hire a professional who can promote all the coupons along with the good food to attract customers.

4. Coupons are universal
‘I would willingly pay a huge amount for my eateries”, said no human ever. Even if he or she is a millionaire, no one would avoid getting coupons on their favorite pizza. They are so important for a restaurant to spread and stretch their arms at different places all because the availability of coupons is so easy via the internet today. Coupons are not just meant for a person with lower income, as I said, no one would avoid getting them. Be it an educated graduate or a senior citizen, be it a school kid or adult with a job, all they would just love to have online coupons kept secured in their mailboxes to use them within time whenever wanted. Coupons are simply loved universally by a member of all ages.

5. Coupons as a medium of communication
It is not necessary to avail coupons around or during a festive season or just to celebrate monthly or annual anniversaries of the restaurant. Coupons are a very significant medium of communication between the owner and the customers. As an owner or manager of the restaurant, you should often provide coupons to your customers to keep them intact with your restaurant. Offering coupons to your happy and satisfied customers for them to return soon is a good way to promote yourself. Also, it increases word of mouth recommendation for your restaurant if the coupon is passed on to a friend or relative, which is the better than any other mode of publicity.

It is a myth that coupons or discounts decrease the quantity of a business. If done in a positive and productive manner with good promotional strategies and proper marketing value, availing coupons can turn out to be the biggest ladder of success and prosperity for the business of your restaurant.

Maneesh Sharma
A young entrepreneur, technology geek & a travel enthusiast with an unmatched zeal for Digital Marketing - yes that defines him just fine. Maneesh- the CTO & Co Founder of BlueCube Network, holds an expertise in WordPress & Websites in general. He is exceptionally proficient at Customer Value Optimization & loves sharing the stuff around.


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