How Could Custom Software Make You More Competitive?


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A Businessman makes several decisions every day regarding the business, and those decisions range from budget to ROI and competitive advantage. Such people in the industry are very tightrope performer and knows to balance immediate and long-term business needs.

In many cases, business growth is also related to maintaining a competitive advantage. And one of the easiest ways to keep a competitive advantage is by upgrading the inherited technology regularly. In the past few decades, humans are replaced by machines to perform business functions smartly. And now, in this digital era, competition is getting furious, and organizations need a software that can function as per their business needs.

Traditionally software is divided into two categories:

1- Pre-configured Software
2- Custom software

Pre-configured software is readily available in the market, but custom software is fully adapted to meet the buyer’s needs.

For example, MS-word can be purchased inexpensively and has the same features for everyone. On the other hand, custom software like FreshBooks or Quicken addresses a company’s needs as per their requirements. Imagine if a company like Lenovo or Alibaba relied on pre-configured software to manage their business and customers. They would have lost the battle decades ago.

In recent years, companies have learned that pre-configured solutions are not enough to meet customers’ regularly increasing needs. This has prompted a more significant demand for custom software solutions to meet specific business needs.

Not every business uses the tailored solution today, but it will help companies stand ahead of the competition if implemented. Whether it is a bespoke app or a bespoken database to assist the business run smoothly, you will have something that every other company doesn’t have. In a highly competitive world, it can make a difference.

Purpose built software will play a crucial role in increasing an organization’s growth and efficiency as internal operations differ from company to company. Different tools and technologies are required to fulfill customer needs. It will provide organizations with numerous advantages like – cost-effectiveness, integration, and personalization.

How It Differ From Others?

1) Optimization of the business process
Most businesses wish to enhance the in-house approach, but they cannot figure out the best solution for their business, as many options are available in the market. But a tailored solution is like a complete package that can be a game-changer.

2) Invention
Organizing the in-house process is half-way to success. And the bespoke solution can design such a business-specific solution that will take the company out of the crisis they are going. It is like an invention that is capable of handling business problems creatively.

3) Status
An invention is a thing to brag about always. Thus, a custom solution shows your reputation and emphasizes the fact that you treat your business seriously.

4) Reliability
Customized software is not a “luxury item,” but it needs money infusions. And allows businesses to establish themselves as trustworthy partners.

5) Uniqueness
Similarities in business are not good, and they need to stand out from the crowd. If your company resembles the other company, sooner or later it will disappear from the market. But a business-specific solution will provide the uniqueness to the business that is required to beat the competition.

6) Adaptability
With customized services, businesses can always change things according to their requirements and not under the market influence. So, adopt such tools and technology that can fulfill your goals and ambitions.

7) Compatibility
The off-the-shelf solution is not always compatible with the business applications, but bespoke software presumes full compatibility with your existing setup.

8) Exclusiveness
Things that are working fine for your partner will not work similarly for you. So, all you need is software with extraordinary features to gain superiority over your competitors.

9) Flexibility
Bespoke software makes the business process more flexible and easily adaptable to changes required for rapid development and economic turmoil.

I hope now you are aware of custom software and how it can benefit you. In case you need any help, feel free to connect instantly.

Meghna Wani
At Integrative Systems, I’m responsible for devising digital marketing strategies for the profitable growth of the company. I also ensure campaign execution, monitoring the marketing channel budgets against projected plans, continuously optimizing the marketing channels, and striving to push them to an auto-pilot mode of lead inflow where minimum intervention is required.


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