How App Developers Can Market Their Company


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App Developers
Competition has raised the standard bar to a level, which lets the unprecedented number of different measures to be considered to sustain the competition. Some mobile app developers offer quality services, some claim to offer the best price, on the other hand, some app developers, find the other ways to address this issue, but the most common aspect is that they all face the competition and want to excel in their given domain, but is this an easier fact to deal with? No, certainly not, the competition has made the situation more intense and grave even, so you need some special weapons to fight this battle and what could be better than getting some training to fight this issue.

So here the story begins, you put your efforts in the mobile app development company through every angle, yet your mobile app development company fails to attract a larger chunk of customers. The reason is that you are missing on a big part of the success, that is marketing, which needs to be adapted and interwoven with your business development cycle, so you can have a well-functioning and successful mobile app development company. To help you save oodles of time, I have brought some of the essentials you need to consider as an app development company to market yourself…so let’s proceed,

But Hold On, much before I proceed further with the key-points for your marketing, here is one special point I want to address which lays the foundation for the company’s success and that is the Passion, which is the key and…just read ahead…

Passion Is The Key

To pick the mobile app development your career goal is not an easy decision, but can surely be the best one, if only you have to passion to drive it further. The mobile app is not a fad anymore and is a necessity, which leads to the more number of mobile apps to erupt on the regular basis, and it is a healthy transition of business industry to boom further, but passion is the key here, which actually let the mobile app development to flourish further, since mobile apps are those creative substances, which are thoroughly based on creativity and innovation, and same formula which worked for the last, can do justice with the current, so the very first aspect you need to have before jumping into this field is passion, which if you lack in, brings no charm for your future as an app developer. After the passion fruit to engulf your career completely, now I shall come to some of the most significant factors to be considered through which any app developer can market his/her app development company, so let’s read further…

Market Your Product

Hmmm, very interesting and deep knowledge fact, which you need to consider quite thoughtfully, before integrating any sort of marketing plan for your mobile app development company. A mobile app development company is made of the app products, it has developed for the various clients, so in order to get recognized by your potential customers, you need to flaunt the work you have done, so the quality of your work be experienced by the targeted audience.

Work On Your Online Presence

Your online presence is not merely a combination of your website and some app portfolios, rather it is a source or a peephole through which your potential customers, prefer to take a look at your portfolio, client’s testimonials and your quality standard. You cannot expect your website only to do justice for you, since it does not help the customers to win their trust-factor, so you need to mark your presence on the different listing websites, such as Clutch, AppFutura, GoodFirms, AppDexa to name a few, these websites hold an unbiased client’s reviews and references, which helps the clients to take a look at your work through a sheer platform.

Invest In Content

The marketing works best for any size of business and the app development field is also not an exception, so leaving any marketing channel through which your business can gain recognition, would only be helpful to you. The content marketing is also one of the most significant aspects of the marketing spectrum, which requires your attention and care. Hire the best resources in the market to write content for your app development company, it can be in the form of Blog/ Article/ Press-release/ PPT/ Small Write-ups, and every other planned content marketing strategy to handle your requirement. Also, you need to understand the content needs to be informative and tech-based, which gets beautifully transitioned to your company and how it helps it.

Work On Your Ranking

It is an old fact, something which reflects on the very first page of our Google research grabs our eyeballs, and the consecutive pages bear no resemblance, so your aim needs to improve your ranking and remain constant with the ranking part. The ranking is the most delicate part, which fluctuates so easily with a small negligence made at your end, so you need to monitor your ranking, and no need to lose your heart when ranking drops, but the constant monitoring would help you understand that what helps your ranking to boost and drop effectively.

Keep your Social Media Profile Updated

The updating of the social media profiles’ is the utmost importance to your company’s existence. Your company is delivering the app solutions to the customers, so the creativity must ooze out from your social media profiles as well. You don’t need to sound geeky in your social media channels, rather you must be able to connect with your users, they should feel that your company is offering the services, which they need, and they are not enforced to pick your services, but would feel delighted to attain the services from your app development company. You can post regular pics, events pics, team pics and the content which you write, it might be a possibility that initially, they would not read your content on the Social media channels, but it would help your company to mark a presence on different portals without a fail.

A very famous adage suggests that in order to have a long lasting relationship with your customers, then you should not DO business, but needs to EARN the business, which can only be accomplished once your customers are willing to grab your business whole heartedly. Let the marketing achieve this hurdle for you and ensure that it is well-planned and strategically designed to explain the business goals of your mobile app development company.

With these some marketing tactics, you can easily attain success and get an edge over your competitors, you might have a thought, that everybody does the marketing, then what’s new in that, but remember the only aspect which makes you different from your competitors is that HOW YOU DO IT?

So keep exploring the ways to market your mobile app development company in India and don’t forget to hit the like button for my blog and remain in touch till my next blog hits the circle.

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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