How AI can Enhance the User Experience of Web Applications


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The Internet has completely transformed since its evolution, and so has the web development. Websites with standard text pages, few pictures, and font variation are the tales of the old days. Today, the advancement of web technologies has enabled the web development to include images and audiovisual content for delivering another level of user-experience than just information.

Moreover, Gartner has predicted that by 2020, enterprises will manage 85% of their relationship with customers without any human interaction. Therefore, it implies that Artificial Intelligence will enable customers to interact effectively. As part of this, machines will simulate the human intelligence processes involving the learning, reasoning, and self-correction.

Today, web-development focuses on enhancing user experience. From small, medium to large enterprises, everyone is keen to leverage the Artificial Intelligence’s power for offering better personalization and boosting his or her web-experience.

Let’s have a look at how Artificial Intelligence is transforming the web-development to enhance user experience:

1) Improved Predictive Response
Generally, machines fail to understand human emotions, but with Artificial Intelligence they don’t just understand but even respond with appropriate action. It helps the customers to get quick answers with faster query resolution. Being powered by AI, chatbots interact with the users naturally while ensuring there is no-scope of misunderstanding left and user-experience is taken to another level.

2) Voice-based Search
It is the key-enabler of seamless voice conversation among the users and website. Siri, Alexa or Cortana can virtually assist users with various tasks, including the setting of the alarms, scheduling meetings to control the smart-home devices’ status, making and answering phone calls, getting directions and more. The virtual assistance is an integral component of e-commerce companies, for enhancing web-experience and letting customers shop more smartly.

3) Machine learning
Machine learning predicts the intention of the users by analyzing their previous activities and adjusts the messages accordingly. It uses algorithms to help computers learn without being programmed explicitly.

4) Enhanced Content-quality
In this era of digitalization, AI offers the best way to present the relevant content to persons engaging with your brand. It also helps the marketers to create audience-specific content at every stage of the marketing funnel.

5) Unique Store Experience
Retailers can use AI to analyze the customer data and gain insights about the customer’s behavior. It offers a personalized approach for each customer with shopping recommendations, discounts deals and more. AI also benefits the online retailers in increasing sales, forecasting demand, and having a better consumer behavior’s understanding.

Artificial Intelligence is a modern and robust technology that can add value to your custom web application development by enhancing the user experience. In the upcoming years, it will have a pivotal role in bringing the web and the users closer.

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.


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