How a Great Logo Makes a Great Customer Experience


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A logo is the face of your company and is at the front line of your customer experience.

From the font size to color choice, your logo says a lot about your brand. Logos help to let customers within your target market identify your business from your competitors.

But throwing together a logo for the sake of having an identifier is a mistake that plenty of businesses make. A good logo not only helps consumers identify your company, it tells a story about your brand and industry. Does your logo need a makeover? Read on to find out:

Is Your Logo Helping or Hurting Your Business?

You’ll make a lot of mistakes as your business grows. And that’s OK. Don’t let your logo be one of them. Common mistakes like having different logos on different marketing materials like social platforms or business cards can easily be avoided.

Companies with a longstanding, recognizable logo that issue a redesign, like Gap or Animal Planet, for example, often find that their target market may disapprove of changes to the iconic logos. Other mistakes, like using too many different fonts, copying existing logos and following short-lived trends should all be avoided, too. In today’s digital age, creating a good logo is easy, which leads us to…

How to Design a Good Logo

You don’t need to hire an army of creatives to design a good logo. You don’t need a million-dollar marketing budget, either. With a little research and brainstorming, you’ll be on your way to creating a winning logo.

Here are a few things you should keep in mind when designing your company logo; know your target market and audience, make sure it will work on paper and online, keep it simple and most importantly, make it memorable.

Small businesses and startups can draw inspiration from sites like Shutterstock. Known for having millions of beautiful stock photos, video clips and music samplings, Shutterstock also has a wide range of vector images that can be purchased for a small fee and adapted to meet your marketing needs.

The simple, clean and clear vectors can make a good logo for any SMB on a budget. Designing a logo shouldn’t have to be expensive. Twitter paid just $15 for its logo and Nike purchased the swoosh for $35, according to Inc.

The Return

What does a logo do anyway? A logo connects consumers to your brand. As consumer trust grows, and the more customers get to know your brand, they will be more likely to do business with you repeatedly. This could lead to increased sales, more spending and customers who are satisfied are more likely to share their stories about their good experiences with your company with friends and family.

A well-designed logo can also put you on the map when it comes to targeting and bringing in new customers. Often new clients are more likely to select a company with a good-looking logo over a competitor with a substandard design. In addition, a logo that’s designed well shows that your business is professional and competent, two factors that can can set you apart from the rest in the customer’s eyes.

You get one chance to put yourself in front of customers. Choose your logo wisely.

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!


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