Hoover’s releases API 2.3 with Added Functionality and Tools

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Developers and Enterprise Customers Now Have Access to News and Hoover’s
ConnectMail powered by Jigsaw

AUSTIN, Texas – July 12, 2010 – Hoover’s, Inc. today announced the latest
updates to its Application Programming Interface, Hoover’s API 3.2. This
version gives Hoover’s API customers access to news, as well as the ability
to download and purchase contact information directly from within their
custom workflows via Hoover’s ConnectMail powered by Jigsaw.

“We’re excited our partners are embracing and using the API to integrate
Hoover’s company, people and industry information into their systems, and
ultimately into the work streams of their customers,” said James Rogers,
Hoover’s vice president of marketing. “These enhancements further simplify
how our API partners and customers use Hoover’s information by weaving more
relevance and functionality into their jobs, allowing them to consume the
data however they need to in order to be more productive.”

Hoover’s API integrates Hoover’s industry-leading information within the
standard corporate IT systems that sales, marketing, HR, legal and financial
professionals use. In addition to streaming Hoover’s 65 million company
records and 85 million professional contact records to its API customers,
Hoover’s API 3.2 now adds functionality and value that extend far beyond the
data:

. Hoover’s ConnectMail powered by Jigsaw – gives API customers the
ability to access millions of Jigsaw email addresses and phone numbers for
more targeted outreach efforts, thus extending customers’ reach into
organizations by helping them more quickly target the right people with the
right messages.

. Customizable News – provides API customers with the latest,
relevant and event-driven information about prospects and customers (for
example, executive activity, mergers, acquisitions, new products and other
significant developments).

Sourced from news feeds and company Web sites, API customers can, for
example, use news to create triggers for better lead generation or call
preparation, as an impetus for reaching out to a customer or prospect.

Jon Wainwright, vice president at NERA Inc., said Hoover’s API and the
latest enhancements provide tremendous value to his company, which primarily
conducts public policy and social science research.

“NERA conducts studies for federal, state and local government agencies
regarding their use of minority-owned and women-owned business enterprises,
and we’re able to get this data immediately via Hoover’s API to help
determine the need for public programs to assist in gaining access to
government contracting and procurement opportunities,” said Wainwright. “We
are excited by the Hoover’s ConnectMail feature powered by Jigsaw, since we
increasingly find it convenient to be able to contact business owners and
managers via their email addresses.”

Launched in 2008, Hoover’s API enables customers to plug-in to Hoover’s and
Dun & Bradstreet (D&B) databases to stream reliable, on-demand data into
enterprise-wide systems – including CRM systems, corporate intranets and Web
forms – through custom integrations and through commercial applications,
delivering business insight directly into their workflows without having to
store the data.

For more information about Hoover’s API 3.2, please visit
http://www.hooversapi.com.

About Hoover’s, Inc.

Hoover’s, founded in 1990, is a D&B company that provides its customers with
insight and actionable information about companies, industries and key
decision makers, along with the powerful tools to find and connect to the
right people to get business done. Hoover’s provides this information for
sales, marketing, business development, and other professionals who need
intelligence on U.S. and global companies, industries, and the people who
lead them. Hoover’s unique combination of editorial expertise and
one-of-a-kind data collection with user-generated and company-supplied
content gives customers a 360-degree view and competitive edge. This
information, along with powerful tools to search, sort, download and
integrate the content, is available through Hoover’s
(http://www.hoovers.com), the company’s premier online service. Hoover’s is
headquartered in Austin, Texas. Follow Hoover’s on Facebook and Twitter:
@hoovers.

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