Hoover’s Launches New Platform for Sales and Marketing Professionals


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Platform Delivers New Workflow Tools and More Than Doubles Coverage of
Contacts and Companies

SAN FRANCISCO – March 8, 2010 – Hoover’s, Inc.
today announced the immediate availability of a new platform that
underscores Hoover’s commitment to staying ahead of its customers’ needs for
sales and marketing solutions that help them grow their businesses. The new
platform delivers additional workflow tools to facilitate the sales cycle,
expanded insight for more targeted high-yield prospecting, and more ways to
connect with decision makers and influencers.

“Hoover’s recognizes that customers are seeking value beyond data. While
quality data is certainly a foundational element of any Sales 2.0 tool, our
customers are finding increased value in the tools they use to access and
act upon data,” said Hyune Hand, Hoover’s President. “With this launch,
we’re building upon our best-in-class business information with the right
workflow and integration tools required to deliver a more personal and
relevant customer experience.”

New and Enhanced Tools

In addition to improved, highly efficient navigation, Hoover’s site delivers
new and enhanced functionality, including:

. Customizable Sales Alerts and Event Triggers – relevant,
real-time, event-driven information about prospects and customers (for
example, executive activity, earnings, mergers, acquisitions, new products),
sourced from news feeds and company Web sites, and delivered via email or

. Downloadable Family Trees that will help customers understand the
scope of a company and, for example, identify subsidiaries that can be
targeted for account development, create sales territories, develop rules of
engagement for their sales teams, and actually take action based on the

. Notes & Tags feature that provides “mini CRM” functionality,
allowing customers to add private, custom notes and labels to companies and
contacts that are relevant to them.

. Downloadable Financial Charts and Graphs, which can be easily
saved and added into presentations to support planning and analysis

. Customizable Competitive Landscapes, which let customers choose up
to three companies they want to compare.

“The Hoover’s site is now more intuitive and responsive,” said Hoover’s
subscriber and Vice President of a Fortune 50 bank. “Some of the interactive
features like Notes and Tags help make Hoover’s a one-stop-shop for
sales-oriented tasks.”

Expanded Insight

The new Hoover’s also builds upon its unparalleled company, people and
industry intelligence with additional actionable information, including:

. Fully integrated, in-depth First Research Industry Profiles,
including Call Prep Questions, Email Alerts and State and Province Profiles,
which provide industry-specific insight to help support marketing research,
as well as sales call preparation and strategy.

. Enhanced Hoover’s company records and Build A List tool, with more
data points and fields for better targeting and qualifying:

. D&B Prescreen Scores, which predict the likelihood a company will
pay its bills on time in the next 12 months. Companies are identified as
High, Medium or Low Risk.

. Plant/Facility Size, a useful data point for customers such as
utility companies, commercial cleaning services and property management

. Latitude/Longitude, useful data for those in the transportation
and routing industries, for example.

. Minority-owned/Women-owned, a data point customers specifically

. Eight-digit SIC (Standard Industry Classification) Codes, which
will help customers with niche products get more granular in their

“With Hoover’s, it’s not only easy to find the information I need, but I am
also able to filter out information I don’t want just as easily,” said
Theresa Craven, Business Development Manager for CEVA Logistics. “The
in-depth First Research industry reports are also fantastic, and have helped
tremendously when we’re targeting a new or niche market.”

More Ways to Connect

Hoover’s customers can now more easily prospect, plan and make smart
business decisions from a global perspective, thanks to expanded company and
contacts databases:

. Double the coverage – more than 65 million enterprises and 85
million professional contacts worldwide allow subscribers to find more
prospects that look like their best customers.

. Hoover’s ConnectMail, powered by Jigsaw, lets customers use the
Build A List tool to download from among millions of Jigsaw email addresses
for targeted campaigns. Customers can also save and manage these emails from
a central location, thus increasing workflow efficiency.

“Sales and marketing pros rank determining the effectiveness of their
spending as their number one barrier,” notes Chuck Richard, VP and Lead
Analyst at leading information industry analyst firm, Outsell, Inc.
“Hoover’s new workflow tools and ways to connect respond directly to this
call for effectiveness.”

“I love that you are adding email contact information through your alliance
with Jigsaw,” said Diane Mammon, VP Marketing for a New York technology
firm. “Hoover’s is an invaluable tool for us and it’s wonderful to see your
commitment to adding value, soliciting customer feedback, and keeping your
product fresh and innovative.”

In addition to launching new tools and content, Hoover’s continues to
deliver on improving customers’ sales productivity by offering plug-and-play
integration with major CRM players, as well as an industry standard Web
services API for integration into customers’ preferred workflow
applications, such as ERP and Intranets.

The launch of Hoover’s new platform follows a months-long preview period,
during which customers tested the site’s functionality and provided feedback
that guided the development and reflects Hoover’s commitment to customer
responsiveness and seamlessly integrating within their daily workflows.

“We’ve worked closely with our customers throughout this process to ensure
we’re not only meeting their needs, but exceeding their expectations,”
continued Hand. “With more than two decades under our belt, our customers
trust Hoover’s as the leader in providing actionable business information.
We’re confident this new platform paves the way to further cement Hoover’s
reputation as the source for indispensable company, people and industry

About Hoover’s, Inc.

Hoover’s, founded in 1990, is a D&B company that provides its customers with
insight and actionable information about companies, industries and key
decision makers, along with the powerful tools to find and connect to the
right people to get business done. Hoover’s provides this information for
sales, marketing, business development, and other professionals who need
intelligence on U.S. and global companies, industries, and the people who
lead them. Hoover’s unique combination of editorial expertise and
one-of-a-kind data collection with user-generated and company-supplied
content gives customers a 360-degree view and competitive edge. This
information, along with powerful tools to search, sort, download and
integrate the content, is available through Hoover’s
(http://www.hoovers.com), the company’s premier online service. Hoover’s is
headquartered in Austin, Texas. Follow Hoover’s on Twitter: @hoovers.

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