Hoover’s Integrates with Oracle CRM On Demand

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Hoover’s Integrates with Oracle CRM On Demand

Oracle Customers Gain Access to Hoover’s/D&B Business Insight Directly
within Oracle CRM On Demand

Oracle OpenWorld 2009

Booth #1733

SAN FRANCISCO–(BUSINESS WIRE)–Hoover’s, Inc. (http://www.hoovers.com), an
OracleR PartnerNetwork member, today announced the availability of Access
Hoover’s for Oracle CRM On Demand. The announcement was made at Oracle
OpenWorld, a yearly event that brings together Oracle customers and
partners.

With this announcement, Oracle CRM On Demand customers will be able to
deploy business insight from Hoover’s, a member of the Oracle CRM On Demand
Inner Circle initiative, into their Oracle CRM On Demand implementation.
This integration will give customers a competitive edge through immediate
access to more than 34 million companies and 37 million contacts that drive
the economy. To learn more about Access Hoover’s, visit:
http://crm.hoovers.com/oracle.

“With the economy still facing an uphill climb, now more than ever sales
professionals must be better prepared with the right information and tools,”
said Hyune Hand, Hoover’s president. “Hoover’s is excited to provide
pervasive access to our comprehensive, actionable business information
directly within the Oracle workflow via Access Hoover’s.”

Access Hoover’s for Oracle CRM On Demand includes Hoover’s database of more
than 34 million public and private companies and decision makers worldwide.
The offering delivers both the breadth of information needed for targeted
prospecting and the depth required for insight and strategic intelligence.

Access Hoover’s for Oracle CRM On Demand will allow users to:

* Prospect by creating extensive, targeted lists that meet their
specific criteria (location, industry, sales or employee size, growth rates,
business type, etc.) Users can import these prospects as leads or contacts
into Oracle CRM On Demand within seconds. Access Hoover’s will identify
potential duplicates before they are added.

* Cross-sell into existing accounts using additional contacts found
through Access Hoover’s, and view in-depth corporate hierarchies via
Hoover’s Family Tree tool.

* Better prepare for sales calls by appending the most up-to-date
business information (such as executive biographies, current and historical
financial performance, top competitors, industry issues, leadership changes,
etc.) to account, contact and lead records.

* Save time by providing one-stop access to Hoover’s accurate and
business critical insight from within Oracle CRM On Demand, greatly reducing
sales call prep and research time.

“With Access Hoover’s our clients can now get rich business insight from
Hoover’s and direct access to D&B data – all within Oracle CRM On Demand.
Access Hoover’s will help our clients make better decisions, keep their CRM
data clean, and build tailored lists ‘on the fly’,” said Anthony Lye, Senior
Vice President, Oracle CRM.

Hoover’s is also offering a partner program to help Oracle CRM On Demand
partners incorporate Access Hoover’s into their Oracle CRM On Demand
implementation. For more information about this program, contact Heidi
Tucker, Hoover’s Vice President of Business Development, at 877-300-2496 or
[email protected].

Oracle OpenWorld Promotional Offer: All companies that sign up for Access
Hoover’s at Oracle OpenWorld will be eligible to receive the first three
months of their annual Access Hoover’s subscription free. For more
information, visit Hoover’s at OpenWorld – booth #1733 or our kiosk in the
Inner Circle Pavilion.

About Hoover’s, Inc. – The Fastest Path To BusinessT

Hoover’s, a D&B company, provides its customers with insight and actionable
information about companies, industries and key decision makers, along with
the powerful tools to find and connect to the right people to get business
done. Hoover’s provides this information for sales, marketing, business
development, and other professionals who need intelligence on U.S. and
global companies, industries, and the people who lead them. Hoover’s unique
combination of editorial expertise and one-of-a-kind data collection with
user-generated and company-supplied content gives customers a 360-degree
view and competitive edge. This information, along with powerful tools to
search, sort, download and integrate the content, is available through
Hoover’s (http://www.hoovers.com), the company’s premier online service.
Hoover’s is headquartered in Austin, Texas.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 21,000
companies who deliver innovative software solutions based on Oracle
software. Through access to Oracle’s premier products, education, technical
services, marketing and sales support, the Oracle PartnerNetwork program
provides partners with the resources they need to be successful in today’s
global economy. Oracle partners are able to offer their customers
leading-edge solutions backed by Oracle’s position as the world’s largest
business software company. Partners who are able to demonstrate superior
product knowledge, technical expertise and a commitment to doing business
with Oracle qualify for the Certified Partner levels.
http://oraclepartnernetwork.oracle.com.

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