Hoover’s Brings Business Networking to Customers with LinkedIn Agreement


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AUSTIN, TEXAS – January 10, 2011 – Hoover’s, Inc. (www.hoovers.com) today announced that it has signed an agreement with LinkedIn, the world’s largest professional network, to integrate elements of LinkedIn’s functionality into Hoover’s online business information platform. This blend of capabilities will allow Hoover’s customers to more efficiently prospect by leveraging existing connections within the Hoover’s workflow.

Ultimately, the LinkedIn integration will provide business-to-business (B2B) sales professionals with a seamless interface to leverage their own LinkedIn networks within the vast context of Hoover’s business data, which is powered by D&B‘s DUNSRight® quality process. By incorporating LinkedIn into its core platform, Hoover’s will deliver a clear advantage to sales professionals who want to fully work their relationships to identify their best prospects and find an “in” at those businesses.

“Social media is becoming mainstream for B2B sales professionals,” said James Rogers, vice president of marketing at Hoover’s. “According to HubSpot research, more than two-fifths of companies using various social media marketing channels have acquired a customer from those channels. For B2B firms in particular, LinkedIn was identified as the most effective social media outlet for customer acquisition. Based on these numbers and our own customer data, it was natural for us to bring business networking into the Hoover’s environment.”

Hoover’s expects the LinkedIn integration to be complete in Q1 2011.

About Hoover’s, Inc.

Hoover’s, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.

Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s subscriptions, it’s Access Hoover’s CRM product, and Hoover’s API. Hoover’s is headquartered in Austin, Texas. Follow Hoover’s on Twitter, Facebook and LinkedIn.

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