Hoover’s and Sage Join to Deliver Indispensable Business Insight to Small and Midsize Businesses


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Sage Business Info Services for ACT! Provides Direct Access to Hoover’s Business Insight through Sage ACT! 2011 Contact and Customer Manager

AUSTIN, Texas (Oct. 5, 2010) –Hoover’s, Inc. (www.hoovers.com) and Sage North America today announced an alliance to more quickly deliver business insight to small and midsize businesses. Sage Business Info Services for ACT!, powered by Hoover’s, provides Sage ACT! 2011 customers with Hoover’s trusted information and list-building capabilities for more than 65 million companies and 85 million professional contacts worldwide.

Sage Business Info Services for ACT! is a subscription service that helps Sage customers identify new selling opportunities by facilitating the easy import of targeted prospect lists from Hoover’s into Sage ACT!. Through the alliance, Hoover’s is providing three tiers of access to Sage ACT! 2011 customers:

Free Business Directory

This free directory includes Hoover’s company descriptions, main company contact information, basic financials and top three competitors, so that customers gain the information they need to jump-start their lead generation and initiate the sales process.

Reference Subscription

Thoroughly expanding on the Free Business Directory, this subscription level includes Hoover’s full company overviews, D&B D-U-N-S Numbers, expanded financials, contact information for key people, industry overviews and full competitor lists, as well as company news and news alerts. This level gives customers more in-depth data to facilitate relevant conversations and a targeted sales strategy.

Reference + Leads Subscription

This top-of-the-line subscription includes all of the preceding information, plus keyword and advanced searching for new company research, as well as the ability to download up to 400 company and contact leads per month, empowering salespeople to find more opportunities, make connections and ultimately, increase close rates.

“We’re pleased to offer an attractive entry point for Sage Business Info Services for ACT! users, introducing the power of Hoover’s to their small-to-midsize business customers who will benefit immediately from access to Hoover’s information about their clients and prospects. This targeted information will facilitate better sales call preparation, and more efficient use of marketing resources to drive revenue,” said James Rogers, vice president of marketing for Hoover’s. “Sage ACT! 2011 provides select free Hoover’s content, and an upgrade path to more extensive Hoover’s information as their businesses require.”

“Now that our customers have seamless access to Hoover’s directly within their Sage ACT! systems, their sales productivity and effectiveness should be significantly enhanced, as Hoover’s provides a wealth of information that can be used for better account management and more targeted prospecting,” said Larry Ritter, senior vice president of CRM solutions, Sage North America.

About Hoover’s, Inc.
Hoover’s, founded in 1990, is a D&B company that provides its customers with insight and actionable information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover’s provides this information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. Hoover’s unique combination of editorial expertise and one-of-a-kind data collection with user-generated and company-supplied content gives customers a 360-degree view and competitive edge. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover’s subscriptions, its Access Hoover’s CRM product, and Hoover’s API. Hoover’s is headquartered in Austin, Texas. Follow Hoover’s on Twitter, Facebook and LinkedIn.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs 4,000 people and supports 3.1 million small and midsized business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,100 people and supports 6.2 million customers worldwide. For more information, please visit the website at www.sagenorthamerica.com.

© 2010 Hoover’s, Inc. All Rights Reserved. The Hoover’s product and service names mentioned herein are registered trademarks or trademarks of Hoover’s, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

ACT! is a registered trademark of Sage Software, Inc.

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